Exam 1Marketing Environment ; Social Responsibility and Ethics in Marketing Flashcards Preview

Marketing Concepts > Exam 1Marketing Environment ; Social Responsibility and Ethics in Marketing > Flashcards

Flashcards in Exam 1Marketing Environment ; Social Responsibility and Ethics in Marketing Deck (15)
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1
Q

Key Term: Describing a population according to selected characteristics like population size, density, age, gender, ethnicity, income, occupation & other statistics

A

Demographics

2
Q

Key Term: People born between 1965 and 1976; 15% of population in USA

A

Generation X

3
Q

Key Term: People born between 1977 and 1994; 72 million in USA; children of baby Boomers

A

Generation Y

4
Q

Key Term: People born since 1995

A

Millennials

5
Q

Key Term: People born between 1946 and 1964; 76 million in USA

A

Baby Boomers

6
Q

Key Term: The process of continually acquiring information on events occurring OUTSIDE the organization, to identify and interpret potential trends

A

Environmental Scanning

7
Q

Key Term: Programs that combine the marketing mix to reflect attitudes, ancestry, communication preferences, and lifestyles of different racial identities.

A

Multicultural Marketing

8
Q

Key Term: Quality, features and performance of a product, for a given price; should lead to satisfaction

A

Value

9
Q

Key Term: Grassroots movement begun in 1960s to increase power and rights of consumers with regard to businesses

A

Consumerism

10
Q

Key Concept: financial, media, government, citizen-action, local, general, internal community

A

Communities (‘Publics’)

11
Q

Key Concept: Type of factors include inflation/recession & aggregate consumer spending

A

Macroeconomic Factors

12
Q

Key Concept: Type of factors include consumer income & expenditure; gross income, disposable income, discretionary income

A

Microeconomic Factors

13
Q

Key Concept: Social, Economic, Technological, Competitive and Regulatory are all:

A

Environmental Trends

14
Q

Key Concept: Suppliers/Natural Resources, Intermediaries, Customers, Competition, and Communities are all _______ Factors.

A

Microeconomic Factors

15
Q

Key Concept: Demographics, Culture, Economy, Technology, Legislation/Regulation/Political, and Competition are all _______ Factors

A

Macroeconomic Factors