Functions of Design Flashcards Preview

Intermediate Art and Design > Functions of Design > Flashcards

Flashcards in Functions of Design Deck (8):
1

What is design and why do we use it?

Design is... the creation of an object to address a need or solve a problem
- to improve our lives by solving problems

- or a need that needs to be addressed

- functionality

- (express ourselves but sometimes we need to put it aside)

2

Form Follows Function

- what do we need the object to do? what do we need it for?

- we need it to serve our purpose before it looks good
- the function dictates what the form might end up being
- function typically comes before aesthetics as well

3


WHAT IS GRAPHIC DESIGN?

Graphic Design is communicating ideas or information visually.

4


2 MOST IMPORTANT THINGS IN DESIGN

-Target Market (who's going to receive this message.)
- The Message, communication objective (needs to be clear.)

5


DESIGN ELEMENTS

tools for design to function

- Imagery (photos, drawings, symbols, logos, pattern, texture)

- Typography (font, style, size, hierarchy)

- Line (stroke, brush, character)

- Color (hue, opacity, value, intensity)

- Composition (spacing, arrangement, contrast, size)

- Message (instructions, description, information)

6



THE FUNCTIONS OF DESIGN **** (provoke response in receiver)

inspire/enlighten (emotion)

- feelings

- moods

- sensations

- EG rosy the riveter, cocaine ad

educate/motivate (thought)

- organzine information

- create understanding

- share knowledge

- EG highway signs

promote/persuade (behavior)

- provoke action

- enable participation

- buy info/identity

- EG event posters

7


METHODS OF PERSUASION

- sell an 'image' (what kind of person you'll be if you chose a product)

- sell a lifestyle

- sell sex

- use celebrity endorsements
- appeal to our emotions or morality (sense of what's right and wrong, fear etc.)


8


BE AWARE

- be sure that the messages you create say what you intend them to say
- treat you audience/subjects with respect