Advertising Theory and Practice

This class was created by Brainscape user Shona Krishna. Visit their profile to learn more about the creator.

Flashcard maker: Shona Krishna

Decks in this class (9)

Week 1: Introduction
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21  cards
Week 2: The Communication Process
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29  cards
Week 3: The Planning Process
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27  cards
Week 4: Understanding the Target Audience
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35  cards
Week 5 - Regulation and Ethics
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31  cards
Week 6: Measuring Advertising Effectiveness
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28  cards
Week 7: Pros and Cons of Traditional Media
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13  cards
Week 8: Message Strategy
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18  cards
Week 9: Appeals and Execution
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18  cards

More about Advertising Theory and Practice

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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