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Attitudes and advertising

This class was created by Brainscape user Merel van der Sluijs. Visit their profile to learn more about the creator.

By: Merel van der Sluijs
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Decks in this class (13)

Lecture 1: a psychological approach to advertising
Alpha versus omega approach,
Steps of a marketing agency,
Role of psychology in advertising
30  cards
Lecture 2:
What are the mean brand advertisi...,
Advertising elasticity,
When is advertising elasticitie l...
10  cards
Lecture 3: How do consumers form attitudes?
Definition of attitudes based on ...,
Two main theories on how attitude...,
Difference in explanation for beh...
26  cards
Lecture 4: how do consumers acquire and process information?
What is attention according to wi...,
Why do we have attention
40  cards
Lecture 5 measures
Measures for attitudes,
Verbal versus nonverbal measures,
Self report versus observational
26  cards
lecture 6 memory
3 systems of memory,
Memory systems in long term,
Process from short to long term m...
28  cards
Lecture 7 persuasion
Persuasion definition,
Different stages of persuasion,
Yale reinforcement approach
27  cards
Lecture 8 boundaries of online persuasion
Dark pattern,
Differences online and offline co...,
Unique characteristics of online ...
15  cards
Lecture 9
Relation between attitudes and be...,
Are attitudes and behavior related,
Difference in correlation
26  cards
Lecture 10 influence of behavior on attitudes
Does behavior influence attitudes,
Multiple behavior paths that infl...,
Acquire information
20  cards
Lecture 11 overcoming resistance
Media consumption in the 50 60s,
Different strategies to resist in...,
Strategies to overcome advertisin...
23  cards
Lecture 12
Cialdini,
Fixed action pattern,
Langer and colleagues on fixed ac...
16  cards
Lecture 13
Individual differences influence ...,
Recap from previous studies on in...,
Example of age on attitide formation
21  cards

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Attitudes and advertising

  • Class purpose General learning

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