This class was created by Brainscape user mary merid. Visit their profile to learn more about the creator.

Decks in this class (16)

chapter 1
Quiz which of these is not a resp...,
Quiz true or false the customer s...,
Quiz according to the most recent...
30  cards
chapter 2
Quiz true or false marketing rese...,
Quiz the research question when r...,
Quiz which of the questions below...
42  cards
chapter 3
How does market segmentation prov...,
Quiz which answer below is an exa...,
Quiz according to nielsen researc...
37  cards
chapter 4
Quiz true or false a great produc...,
Quiz which one of these is not an...,
Quiz what is a positioning statem...
36  cards
chapter 5 (unit 2)
Quiz what is a trigger in the env...,
Quiz which one of these is not in...,
Quiz what is the buyer behavior p...
50  cards
chapter 6 (unit 2)
Which of the following is not inc...,
The basic attributes that are nec...,
The chapter discussed a few speci...
50  cards
chapter 7 (unit 2)
True or false because services ha...,
Services are intangible often pur...,
All of the following are characte...
48  cards
chapter 8 (unit 2)
At the most basic level a brand s...,
What is a legally protected brand...,
True or false a brand association...
49  cards
chapter 9 (unit 2)
Quiz which of the following is no...,
Quiz what are all the details ins...,
Quiz true or false different stor...
42  cards
chapter 10 (unit 2)
Quiz _____ are the costs associat...,
Quiz,
Quiz what is an added percentage ...
58  cards
ch 11 (unit 3)
What is an external communication...,
What is a function of public rela...,
In which stage of personal sellin...
40  cards
ch 12 (unit 3)
What is seo search engine optimiz...,
Providing a great user or visitor...,
What are the links from external ...
42  cards
ch 13 (unit 3)
What social media platform has th...,
True or false youtube is the seco...,
Which of the following is a benef...
29  cards
ch 14 (unit 3)
What is a path to market for good...,
In most cases a distribution chan...,
Which of the following is a reaso...
39  cards
ch 15 (unit 3)
What includes all the forces that...,
What is an example of an external...,
__ help get the product to custom...
29  cards
ch 16 (unit 3)
The key is that a marketer resear...,
True or false the marketing plan ...,
This piece of the marketing plan ...
35  cards

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ba 370 (marketing)

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