BADM 760 - Marketing Management

This class was created by Brainscape user Kelly Gonzales. Visit their profile to learn more about the creator.

Flashcard maker: Kelly Gonzales

Decks in this class (13)

Ch. 4 - The Marketing Environment
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15  cards
Ch. 6 - Consumer Decision
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41  cards
Ch. 7 - Business Marketing
The creator of this deck did not yet add a description for what is included in this deck.
27  cards
Ch. 8 - Segmenting and Targeting Markets
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25  cards
Ch. 10 - Product Concepts
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34  cards
Ch. 11 - Developing and Managing Products
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20  cards
Ch. 12 - Services and Nonprofit Organization Marketing
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20  cards
Ch. 14 - Marketing Channels
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35  cards
Ch. 15 - Retailing
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41  cards
Ch. 16 - Marketing Communications
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26  cards
Ch. 17 - Advertising, Public Relations, and Sales Promotion
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44  cards
Ch. 20 - Pricing Concepts
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29  cards
Ch. 21 - Setting the Right Price
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37  cards

More about
BADM 760 - Marketing Management

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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