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Albert McPate
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Decks in this class (17)
1.1.1 the market
Definition for niche marketing,
Definition for mass marketing,
Key features of a mass market
24
cards
1.1.2 market research
Definition of market orientation,
Definition of product orientation,
What is market research
17
cards
1.1.3 market positioning
What is market mapping,
What are the advantages of positi...,
What are the disadvantages of pos...
7
cards
1.2.1 demand
What is the definition of demand,
How can demand be affected by cha...,
How can demand be affected by cha...
8
cards
1.2.2 supply
What is the definition of ped,
What is the formula for ped,
What does it mean if ped is more ...
12
cards
1.2.4 price elasticity of demand
What is the definition of supply,
How can supply be affected by cos...,
How can supply be affected by new...
6
cards
1.2.5 income elasticity of demand
Definition of yed,
Formula for yed,
Factors that influence yed
6
cards
1.3.1 product/service design
What are the elements of the desi...,
What are the features of aestheti...,
What are the features of function...
7
cards
1.3.2 branding and promotion
What is the marketing mix,
What is the definition of promotion,
What is the definition of branding
20
cards
1.3.3 pricing
What is cost plus pricing,
How do you calculate the mark up ...,
What is predatory pricing
13
cards
1.3.4 distribution
What is a two stage channel,
What is a three stage channel,
What is a four stage channel
4
cards
1.3.5 marketing strategy
What is the first segment of the ...,
What is the second segment of the...,
What is the third segment of the ...
18
cards
1.4.1 Approaches to staffing
What is multi skilling,
Drawbacks of flexible working,
What is a trade union
7
cards
1.4.2 recruitment ,selection and training
What are the stages of recruitment,
Different selection processes,
What are the recruitment methods
8
cards
1.4.3 Organisational design
What is the span of control,
What is delegation,
What is a tall hierarchy
8
cards
1.4.4 Motivation theory
What is taylors theory,
What is mayo s theory,
What is hertzberg s theory
4
cards
1.5.1 role of an entrepreneur
What is an entrepreneur,
2
cards
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