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By:
Aidan Baker
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Decks in this class (59)
Theme 1.1.1: Meeting Customer Needs - The Market
The Market
Market Research
Market Positioning
25
cards
Theme 1.1.2: Metting Customer Needs - Market Research
What is market research,
What can market research be used for,
Product orientation
27
cards
Theme 1.1.3: Market Positioning
Market positioning,
Positives of market mapping,
Negatives of market mapping
13
cards
Theme 1.2.1: Demand
Buyers,
Sellers,
Demand
16
cards
Theme 1.2.2: Supply
Supply,
Market supply,
As price rises
17
cards
Theme 1.2.3: Markets
The point at which quantity deman...,
What is equilibrium price,
What happens in regards to supply...
13
cards
Theme 1.2.4: Price Elasticity Of Demand (PED)
Elasticity,
Price elasticity of demand,
Ped formula
14
cards
Theme 1.2.5: Income Elasticity Of Demand (YED)
Income elasticity of demand,
Income elasticity of demand formula,
Yed is income elastic what does t...
18
cards
Theme 1.3.1: Marketing Mix and Strategy - Product or Service Design
Design mix,
What three elements does the desi...,
What is function in the design mix
8
cards
Theme 1.3.2: Part 1 Promotion
Branding,
Promotion,
The extent of the use of promotio...
16
cards
Theme 1.3.2: Part Two Promotion
Product branding,
Multiple branding,
Umbrella branding
16
cards
Theme 1.3.3: Pricing Strategies
What four key factors need to be ...,
What is price skimming,
Evaluation of price skimming
24
cards
Theme 1.3.4: Distribution
What is a distribution channel,
What does the four stage distribu...,
Evaluation of the four stage dist...
8
cards
Theme 1.3.5: Marketing Strategy
What is the product life cycle,
Name the stages of the product li...,
Development stage impact on cash ...
34
cards
Theme 1.4.1: Approaches To Staffing
0
cards
Theme 1.4.2: Recruitment, Selection And Training
0
cards
Theme 1.4.3: Organisational Design
0
cards
Theme 1.4.4: Motivation In Theory And Practice
0
cards
Theme 1.4.5: Leadership
0
cards
Theme 1.5.1: Role Of A Entrepreneur
0
cards
Theme 1.5.2: Entreprenurial Motives And Characteristics
0
cards
Theme 1.5.3: Business Objectives
0
cards
Theme 1.5.4: Forms Of Business
0
cards
Theme 1.5.5: Business Choices
0
cards
Theme 1.5.6: Moving From Entrepreneur To Leader
0
cards
Theme 2.1: Raising Finance
Share capital,
Venture capitalists,
Leasing
30
cards
Theme 2.2: Financial Planning and Managing Finance Part 1
Sales forecast,
Changes needed if a higher sales ...,
Factors that can affect sales for...
30
cards
Theme 2.3: Managing Finance Part 2: Final Accounts
What are the main measures of profit,
Gross profit,
Operating profit
37
cards
Theme 2.4: Resource Managment
Efficiency,
The 4 methods of production,
Job production
41
cards
Theme 2.5: External Influences (Economic Centric)
Inflation,
How is inflation measured,
Deflation
37
cards
Theme 2.5: External Influences (Legislation Centric)
Name 4 examples of consumer legis...,
What does the trade descriptions ...,
What does the sale of goods act do
22
cards
Theme 2 - Equation Centric Flashcards
Sales volume formula,
Sales revenue formula,
Average variable costs formula
21
cards
All Keywords Theme 1 and 2
Market share,
Niche,
Differentiation
204
cards
Theme 2.1.1: Internal Finance
What costs do businesses need to ...,
Internal finance,
Examples of internal finance
9
cards
Theme 2.1.2: External Finance
External finance,
Examples of external finance,
Advantages of external finance
9
cards
Theme 2.1.3 Liability
0
cards
Theme 2.1.4: Planning
0
cards
Theme 3.1.1: Corporate Objectives
0
cards
Theme 3.1.2: Theories of corporate strategy
0
cards
Theme 3.1.3: SWOT Analysis
0
cards
Theme 3.1.4: Impact of external influences
0
cards
Theme 3.2.1: Objectives of growth
0
cards
Theme 3.2.2: Mergers and takeovers
0
cards
Theme 3.2.3: Organic Growth
0
cards
Theme 3.2.4: Reasons for staying small
0
cards
Theme 3.3.1: Quantitative sales forecasting
0
cards
Theme 3.3.2: Investment Appraisal
0
cards
Theme 3.3.3: Decision Trees
0
cards
Theme 3.3.4: Critical Path Analysis
0
cards
Theme 3.4.1: Corporate influences
0
cards
Theme 3.4.2: Corporate culture
0
cards
Theme 3.4.3: Shareholders versus stakeholders
0
cards
Theme 3.4.4: Business ethics
0
cards
Theme 3.5.1: Interpretation of financial statements
0
cards
Theme 3.5.2: Ratio analysis
0
cards
Theme 3.5.3: Human resources
0
cards
Theme 3.6.1: Causes and effects of change
0
cards
Theme 3.6.2: Key factors in change
0
cards
Theme 3.6.3: Scenario planning
0
cards
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Business Edexcel AS + A2 Level WIP
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