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Decks in this class (19)
4.5 Marketing PLACE
Define place 1,
Define distribution channels 2,
What are the 4 types of distribut...
9
cards
4.5 Marketing Promtion
Define promotion 1,
What are the 3 types of promotion 2,
Define above the line atl promoti...
20
cards
4.5 Marketing PEOPLE + PROCESSES
Define people 1,
State 5 reasons why kepler matter...,
Challenges in employee motivation 3
8
cards
4.5 Marketing PHYSICAL EVIDENCE
Define physical evidence 1,
Why is physical evidence important 2,
State 7 key types of physical evi...
10
cards
4.5 APPROPRIATE MARKETING MIX
What is meant by an appropriate m...,
How does the product life cycle a...,
How does the bcg matrix influence...
12
cards
4.6 Marketing INTERNATIONAL
Define international marketing 1,
Define opportunities 2,
What are 6 key opportunities of o...
7
cards
3.1 Introduction To Finance
State 4 reasons of the importance...,
Define capital expenditure state ...,
State 3 impacts of capital expend...
12
cards
3.2 Internal Sources Of Finance
Define internal sources of financ...,
Define personal funds 2,
Evaluate personal funds 3
7
cards
3.2 External Sources Of Fiance
Define external sources of financ...,
Define share capital equity capit...,
Evaluate share capital 3
20
cards
3.2 Appropriateness of Short- & Long-Term Finance
Define short term finance 1,
Give 4 examples of short term fin...,
Evaluate short term finance 3
16
cards
3.3 Costs & Revenue
Define costs 1,
Define fixed costs state examples 2,
Define variable costs 3
9
cards
3.4 Final Accounts
Define final accounts 1,
State the purpose of final accoun...,
Define statement of profit or los...
23
cards
4.1 Introduction To Marketing
Define marketing 1,
Define needs and wants 2,
State the 4 roles of marketing 3
15
cards
4.2 Marketing Planning
Define marketing mapping 1,
State 4 key components of market ...,
Evaluate market mapping 3
20
cards
4.3 Sales Forecasting
Define sales forecasting 1,
State 3 challenges of sales forec...,
State 5 advantages of sales forec...
6
cards
4.4 Market Research
Define market research 1,
6 reasons to conduct market resea...,
Define primary market research 3
22
cards
4.5 Marketin Mix Definitions
Define marketing mix 1,
Define product 2,
Define price 3
9
cards
4.5 PRODUCT
Define product 1,
What are the 2 product types 2,
Define product life cycle 3
25
cards
4.5 PRICE
Define price 1,
Define cost plus 2,
Evaluate cost plus 3
25
cards
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Business IB HL
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