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BUSINESS MANAGEMENT HL

This class was created by Brainscape user Meruyet Tailanova. Visit their profile to learn more about the creator.

By: Meruyet Tailanova
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Decks in this class (21)

1.1 Introduction to business management
Goods,
Services,
The main business functions
13  cards
1.2 Types of organisations
Three sectors in the economy,
The public sector,
The private sector
25  cards
1.3 Organisational objectives
A vision statement,
A mission statement,
Aims
13  cards
1.4 Stakeholders
A stakeholder,
Internal stakeholders,
Managers
19  cards
1.5 External environment
Sociocultural factors,
Technological factors,
Economic factors
7  cards
1.6 Growth and evolution
Economies of scale,
Diseconomies of scale,
Types of economies of scale
13  cards
1.7 Organisational planning tools (HL)
Fishbone diagram,
Decision tree,
Force field analysis
3  cards
2.1 Functions and evolution of human resource management
Work force planning,
Internal source of labou,
External source of labour
3  cards
2.2 Organisational structure
0  cards
2.3 Leadership and management
0  cards
2.4 Motivation
0  cards
2.5 Organisational culture (HL)
0  cards
2.6 Industrial/employee relations (HL)
0  cards
4.1 The role of marketing
Product orientation,
Advantages of,
Disadvantages
9  cards
4.2 Marketing planning
The elements of a marketing plan,
Market segmentation,
Market research
11  cards
4.3 Sales forecasting (HL)
Seasonal variations,
Cyclical variations,
Random variations
6  cards
4.4 Market research
Product based research,
Price based research,
Promotion based research
32  cards
4.5 The four P's (product, price, promotion, place)
The product life cycle,
Product extension strategies,
Pricing strategies for new produc...
22  cards
4.6 The extended marketing mix of seven P's (HL)
People,
Processes
2  cards
4.7 International marketing (HL)
0  cards
4.8 E-commerce
E commerce,
Global markets,
Business to consumer b2c
5  cards

More about
BUSINESS MANAGEMENT HL

  • Class purpose General learning

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