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BUSINESS MANAGEMENT HL

This class was created by Brainscape user Meruyet Tailanova. Visit their profile to learn more about the creator.

By: Meruyet Tailanova
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Decks in this class (21)

1.1 Introduction to business management
Goods 1,
Services 2,
The main business functions 3
13  cards
1.2 Types of organisations
Three sectors in the economy 1,
The public sector 2,
The private sector 3
25  cards
1.3 Organisational objectives
A vision statement 1,
A mission statement 2,
Aims 3
13  cards
1.4 Stakeholders
A stakeholder 1,
Internal stakeholders 2,
Managers 3
19  cards
1.5 External environment
Sociocultural factors 1,
Technological factors 2,
Economic factors 3
7  cards
1.6 Growth and evolution
Economies of scale 1,
Diseconomies of scale 2,
Types of economies of scale 3
13  cards
1.7 Organisational planning tools (HL)
Fishbone diagram 1,
Decision tree 2,
Force field analysis 3
3  cards
2.1 Functions and evolution of human resource management
Work force planning 1,
Internal source of labour 2,
External source of labour 3
3  cards
2.2 Organisational structure
0  cards
2.3 Leadership and management
0  cards
2.4 Motivation
0  cards
2.5 Organisational culture (HL)
0  cards
2.6 Industrial/employee relations (HL)
0  cards
4.1 The role of marketing
Product orientation 1,
Advantages of product orientation 2,
Disadvantages of product orientat...
9  cards
4.2 Marketing planning
The elements of a marketing plan 1,
Market segmentation 2,
Market research 3
11  cards
4.3 Sales forecasting (HL)
Seasonal variations 1,
Cyclical variations 2,
Random variations 3
6  cards
4.4 Market research
Product based research 1,
Price based research 2,
Promotion based research 3
32  cards
4.5 The four P's (product, price, promotion, place)
The product life cycle 1,
Product extension strategies 2,
Pricing strategies for new produc...
22  cards
4.6 The extended marketing mix of seven P's (HL)
People 1,
Processes 2
2  cards
4.7 International marketing (HL)
0  cards
4.8 E-commerce
E commerce 1,
Types of e commerce 2,
Business to consumer b2c 3
5  cards

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BUSINESS MANAGEMENT HL

  • Class purpose General learning

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