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Business Marketing & Purchasing

This class was created by Brainscape user Louise Selin. Visit their profile to learn more about the creator.

By: Louise Selin
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Decks in this class (11)

Introduction
Intro + Starting points
15  cards
Buying behaviour & marketing mix in business markets
Second lecture
17  cards
Sustainability & business relationships
Sustainable supply chains CAV
15  cards
The interaction & network approach
As oppose to the marketing mix approach
10  cards
Marketing strategy & Marketing research & segmentation
What is the meaning of strategy a...,
What are some different approache...,
What is the overall aim in busine...
17  cards
Managing international business relationships and networks
Guest lecture, wärtsila
4  cards
Distribution
What is the main task of distribu...,
What type of gaps can there be in...,
Name some definitions for distrib...
12  cards
Market and relationships communication in B2B
What are some of the communicatio...,
What are some points at creating ...,
Explain advertising
10  cards
Managing offerings
What aspects needs to be consider...,
Explain hybrid offerings and augm...,
To keep in mind when going from c...
5  cards
Pricing in B2B
What factors may support the purs...,
What are three c s of pricing,
Explain cost plus pricing
7  cards
Technological development in networks
Why are relationships important i...,
What are the key questions for in...,
What are three types of supplier ...
3  cards

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Business Marketing & Purchasing

  • Class purpose General learning

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