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chp 1 introduction to business activities

This class was created by Brainscape user idris Anwar. Visit their profile to learn more about the creator.

By: idris Anwar
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Decks in this class (2)

Chapter 1 Introduction to Business Activities
Students will learn about The various business activities in the service industries.
8  cards
Chapter 4 The Marketing Mix
Objectives • State the 4Ps; Product, Price, Place and Promotion • Understand that products can be goods, services or both • Identify the different aspects of a product • Explain the importance and the usage of branding • Explain what is packaging • Explain the importance of support services • Explain the importance pricing • State what are the 3 Cs. State the factors to consider when pricing a product. • Describe the different pricing techniques. State the factors to consider choosi
15  cards

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chp 1 introduction to business activities

  • Class purpose General learning

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