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Consumer Psychology

This class was created by Brainscape user Alex Schmitt. Visit their profile to learn more about the creator.

By: Alex Schmitt
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Decks in this class (20)

Trying Hard Or Hardly Trying - Choice Context Effects
Effort accuracy framework,
Perceptual framework,
Results experiment
4  cards
Red Sneakers Effect
Framework,
Findings
2  cards
Influence Of Body Type On Food Choices
Main findings,
Moderating factors
2  cards
Conspicuous Consumption Of Time
Framework,
Implications
2  cards
Peruasion Heuristics - Fear & Loving In Vegas
Persuasion heuristics,
Arousal based explanations,
Affective valence based explanations
6  cards
Unheaslthy = Tasty Intuition
Hypotheses,
Results
2  cards
Placebo Effects
Framework,
Desirable vs undesirable placebo ...
2  cards
Time Vs. Money Effect
Framework
1  cards
Influence Of Credit Card Payments
Framework,
Moderating influences
2  cards
Choice Closure & Satisfaction
Effect of choice closure
1  cards
Effect Of Touch On Perceived Ownership
Findings,
Implications
2  cards
Option Attachement - Carmon
Framework of option attachment,
Moderators of postchoice discomfort
2  cards
Tools Of Choice Architecture - Johnson
Two categories of tools,
Structuring the choice task,
Describing choice options
3  cards
Malleable Mental Accounting - Cheema, Soman
Mental accounting process,
Malleability
2  cards
Single Option Aversion
Explanation for single option ave...,
Implications
2  cards
Self Control - Hoch, Loewenstein
Time inconsistent preferences,
Deprivation,
Shift of reference point
4  cards
Kahnemann - Thinking Fast And Slow
System i vs system ii,
Prospect theory,
Loss aversion
3  cards
Affect & Cognition In Decision Making - Shiv, Fedorikhin
Results of experiments
1  cards
Trade Off & Depletion In Choice - Wang
Effect of trade off on depletion,
Implications
2  cards
Self-Control - Tuk & Zhang
Self control domains,
Inhibitory spillover effect,
Ego depletion effect
3  cards

More about
Consumer Psychology

  • Class purpose General learning

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