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Consumer Research in Marketing

This class was created by Brainscape user Lynn van Hek. Visit their profile to learn more about the creator.

By: Lynn van Hek
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Decks in this class (6)

WEEK 1 - CONSUMER RESEARCH
Research,
Research question,
Research paradigm
27  cards
WEEK 2 - QUALITATIVE RESEARCH METHODS
Qualitative research,
When do we use qualitative research,
Downsides of qualitative research
16  cards
WEEK 3 - QUANTITATIVE RESEARCH METHODS
Quantitative research,
Operationalization,
Measurement
26  cards
WEEK 4 - EXPERIMENTS IN CONSUMER RESEARCH
Spurious correlation,
Experiment,
Between subjects design
7  cards
WEEK 5 - NEUROMARKETING
Neuromarketing,
Consumer attention,
Memory
16  cards
WEEK 6 - ETHICS
The belmont report,
What are the main ethical principles,
Respect
10  cards

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Consumer Research in Marketing

  • Class purpose General learning

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