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Cross-cultural Marketing

This class was created by Brainscape user Jennifer Schuster. Visit their profile to learn more about the creator.

By: Jennifer Schuster
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Decks in this class (11)

A - Why cross-cultural marketing?
Definition globalization 1,
Origins of globalization 2,
Causes and correlates of globaliz...
8  cards
B - Theories of Internationalization
Definition degree of internationa...,
Descriptive figures of degree of ...,
Degree of internationalization 3
48  cards
C - Standardization vs. Adaptation
Market segmentation 1,
Market segmentation approaches fo...,
Market segmentation criteria to d...
29  cards
D - Cultural Theories - Part 1
Different meanings of the term cu...,
Different meanings of the term cu...,
Simple layer models of culture 3
43  cards
E - Cultural Theories - Part 2
Preliminary consideration 1,
Preliminary consideration 2,
Preliminary consideration 3
24  cards
F - Dimensional Cultural Approaches
What is a cultural dimension 1,
What is a cultural dimension 2,
Hofstede s culture concept 3
39  cards
G - Cross-cultural product politics
Standardization vs adaption 1,
Standardization vs adaption 2,
Problems with standardization 3
36  cards
H - Cross-cultural communication politics
Laswell formula 1,
How do misunderstandings across c...,
Pitfalls in cross cultural commun...
33  cards
I - Cross-cultural Price politics
Significance of price politics 1,
Comparison with other politics 2,
Setting prices the magic triangle...
28  cards
J - Cross-cultural Distribution politics
Criteria for market entry 1,
Criteria for market entry 2,
Choice of country markets 3
23  cards
C - Method: Comparative Analysis and Equivalence
Basic idea of the comparative app...,
Basic idea of the comparative app...,
Culture bound vs culture free 3
23  cards

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Cross-cultural Marketing

  • Class purpose General learning

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