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Cross-cultural Marketing

This class was created by Brainscape user Jennifer Schuster. Visit their profile to learn more about the creator.

By: Jennifer Schuster
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Decks in this class (11)

A - Why cross-cultural marketing?
Definition globalization,
Origins of globalizationeuropean ...,
Causes and correlates of globaliz...
8  cards
B - Theories of Internationalization
Definition degree of internationa...,
Descriptive figures of degree of ...,
Degree of internationalizationmul...
48  cards
C - Standardization vs. Adaptation
Market segmentation,
Market segmentationapproaches for...,
Market segmentationcriteria to de...
29  cards
D - Cultural Theories - Part 1
Different meanings of the term cu...,
Different meanings of the term cu...,
Simple layer models of culturecul...
43  cards
E - Cultural Theories - Part 2
Preliminary consideration pyramid...,
Preliminary consideration pyramid...,
Preliminary consideration pyramid...
24  cards
F - Dimensional Cultural Approaches
What is a cultural dimension func...,
What is a cultural dimension empi...,
Hofstedes culture conceptwhat is ...
39  cards
G - Cross-cultural product politics
Standardization vs adaptionbasic ...,
Standardization vs adaptionscope ...,
Problems with standardizationtypi...
36  cards
H - Cross-cultural communication politics
Laswell formula,
How do misunderstandings across c...,
Pitfalls in cross cultural commun...
33  cards
I - Cross-cultural Price politics
Significance of price politics le...,
Comparison with other politicsadv...,
Setting pricesthe magic triangle ...
28  cards
J - Cross-cultural Distribution politics
Criteria for market entryhard fac...,
Criteria for market entryhard fac...,
Choice of country marketsfilter m...
23  cards
C - Method: Comparative Analysis and Equivalence
Basic idea of the comparative app...,
Basic idea of the comparative app...,
Culture bound vs culture freeetic...
23  cards

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Cross-cultural Marketing

  • Class purpose General learning

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