Digital Marketing strategy

This class was created by Brainscape user Alice Wachtmeister. Visit their profile to learn more about the creator.

Decks in this class (11)

introduction and network effects
Distinguish between autarky and s...,
What is metcalfs law,
What are the different type of bu...
12  cards
Fundamental Technologies
What are the core concepts of the...,
What are the three main component...,
What are the cloud access types chpp
23  cards
Strategy and business models
Wha does porter present in his po...,
How do you make use of the 5 forc...,
What is the digital impact on the...
12  cards
From Website to mobile
Why do apps dominate,
What are off the shelf solutions,
Compare apps versus mobile websites
7  cards
Marketplaces and the sharing economy
Define the sharing economy,
What are the benefits of the shar...,
What are the main drivers of the ...
19  cards
Threats facing digital marketing
What is the difference between co...,
How do attacks occur on firms,
How are attacks imposed on users
9  cards
Security
What is social shopping,
What has been developed on social...,
What is the importance benefit of...
11  cards
Dot Com and multi channel
Define dot coms and multi channel,
What are the pros and cons of mul...,
What are the pros and cons of dot...
6  cards
Essay number 1 (Network effects)
What is the structure of the essay,
Define network effects,
Distinguish between autarky and s...
12  cards
Essay number 2 (Cloud computing)
What is the structure of the essay,
Define cloud computing,
What are the core concepts of the...
11  cards
Essay number 3 ( Sharing economy)
What is the essay structure,
Define the sharing economy,
What are the main drivers of the ...
15  cards

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Digital Marketing strategy

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