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Decks in this class (25)
Chapter 1- The Market
Market,
Consumer goods,
Service markets
21
cards
Chapter 2- Market Research
Market orientation,
Market research,
Consumer panels
16
cards
Chapter 3- Market Positioning
Market positioning,
Consumer product categories,
Approaches a business may use to ...
18
cards
Chapter 4- Demand
Complementary goods,
Demand,
Demand definition
15
cards
Chapter 5- Supply
Subsidy,
Supply,
Supply curve
13
cards
Chapter 6- Markets
Equilibrium price,
Changes in supply and demand toge...,
Disequilibrium
5
cards
Chapter 7- Price Elasticity of Demand
Elasticity of demand,
Whether it is price elastic or pr...,
Factors influencing price elastic...
3
cards
Chapter 8- Income Elasticity of Demand
Income elasticity of demand,
Two factors that influence the in...,
The significance of income elasti...
4
cards
Chapter 9- Product/Service Design
Function,
Aesthetics,
Cost
12
cards
Chapter 10- Branding and Promotion
What is branding,
Above the line promotion,
Below the line promotion
16
cards
Chapter 11- Pricing Strategies
Pricing strategy,
Cost plus pricing,
Mark up
18
cards
Chapter 12- Distribution
Distribution,
Distribution channel,
Direct selling
17
cards
Chapter 13- Marketing Strategy
Product life cycle,
Product development,
Introduction
20
cards
Chapter 14- Approaches to Staffing
Collective bargaining,
Flexible workforce,
Pros of a flexible workforce
12
cards
Chapter 15- Recruitment, Selection and Training
Recruitment,
Why might a business need new staff,
Person specification
22
cards
Chapter 16- Organisational Design
The organisational structure of t...,
Importance of structure,
Hierarchy
19
cards
Chapter 17- Motivation in Theory and Practice
Motivation,
Advantages of a well motivated wo...,
Motivators
18
cards
Chapter 18- Leadership
Manager,
Leader,
Autocratic leadership
11
cards
Chapter 19- Role of an Entrepreneur
Entrepreneurs,
What makes a good entrepreneur,
Running and expanding a business
8
cards
Chapter 20- Entrepreneurial Motives and Characteristics
Characteristics of an entrepreneur,
Skills required,
Financial motives for setting up ...
4
cards
Chapter 21- Business Objectives
Aims,
Objectives,
Sales maximisation
11
cards
Chapter 22- Forms of Business 1
Sole trader,
Sole trader advantages,
Sold trader disadvantages
33
cards
Chapter 23- Forms of Business 2
Public limited company,
Public limited company advantages,
Public limited company disadvantages
6
cards
Chapter 24- Business Choices
Opportunity cost
1
cards
Chapter 25- Moving from Entrepreneur to Leader
Moving from entrepreneur to leader,
Difficulties moving to a leader,
Overcoming difficulties
3
cards
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Edexcel Business Studies (Theme 1)
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