This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

Decks in this class (14)

1 - What is Fashion?
What is fashion,
Where do trends come from,
Trickle down theory
6  cards
2 - Business Models & Industry Segmentation
Business model in fashion consist...,
Main business models in fashion,
Components of luxury brands
18  cards
3 - Brand Management
Trademark,
Brand,
Brand management in fashion is about
12  cards
4 - Luxury & Masstige
Segments in luxury,
Absolute luxury,
Lifestyle luxury
10  cards
5 - The French Model
French model characteristics,
Chanel s style,
Evolution of lv s business model
7  cards
6 - The Italian Model
Italian model characteristics,
Post 2000 italian model,
Main italian business models
9  cards
7 - Fast Fashion
Make to order,
Make to stock,
Traditional business model vs fas...
11  cards
8 - Design & Merchandising
Stylistic codes,
Management creativity in product ...,
Stylistic identity
18  cards
9 - Communication in Fashion
Key characteristics of f l commun...,
Visual codes that make up communi...,
2020 disruptive year
6  cards
10 - Ray Ban Disruption
Disruption,
One way advertising vs two way co...,
Ray ban s 1st turnaround
7  cards
11 - Omnichannel
Retail vs wholesale,
Activities that relate distributi...,
Distribution strategy
14  cards
12 - CSR in Fashion
5ps of sustainability,
How fashion threatens sustainability,
Greenwashing
8  cards
13 - Radical Fashion
Why radical change is rare,
Japanese avant garde,
Comme de garcons
8  cards
Guest Lectures
Altagamma covid consequences,
May moma instant instance main ch...,
Moncler
10  cards

More about
Fashion Management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Sofia Vilares's Fashion Management flashcards for their CCLL class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Fashion and Film
  • 7 decks
  • 210 flashcards
  • 12 learners
Decks: Week 1, Week 2, Week 3, And more!
Enterprise Risk Management (IFoA ST9)
  • 48 decks
  • 1312 flashcards
  • 144 learners
Decks: Module 1 What Is Erm, Module 2 Why E Rm, Module 3 Introduction To Risk Taxonomy, And more!
Fashion/Med/Culture
  • 6 decks
  • 252 flashcards
  • 3 learners
Decks: 1940s, 1950s, 1950s People, And more!
Make Flashcards