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Global Marketing term 1

This class was created by Brainscape user anne seekles. Visit their profile to learn more about the creator.

By: anne seekles
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Decks in this class (11)

models over all the topics
4ps 1,
Buyer decision behaviour 2,
Crossing the charm 3
36  cards
creating customer value and engineering
What is marketing 1,
Value for customers and to build ...,
Value from customer in return 3
25  cards
consumer markets and buyer behaviour
What is a consumer market 1,
What is a buyer s black box 2,
Factors characteristics affecting...
22  cards
company and marketing strategy
What is strategic planning 1,
Strategy steps 2,
What is a vision statement 3
19  cards
global marketing in the firm
What is globalization 1,
What is the opposite of globaliza...,
What is the 5 stage decision model 3
26  cards
firm's international competitiveness
What is porter s diamond 1,
What does porter s diamond entail 2,
What is factor conditions 3
11  cards
international sourcing decisions and the role of the supplier
What is original equipment manufa...,
What is vertical integration 2,
What are the reasons for internal...
10  cards
product decisions
4ps 7ps 1,
Dimensions of international produ...,
What does augment product include 3
13  cards
pricing decisions and distribution decisions
What are internal factors 1,
What are the characteristics of a...,
What are the characteristics of p...
19  cards
communication decisions
What is the buyer seller relation...,
What is internal communications 2,
What is communication strategy 3
10  cards
cross culture sales negotiations
What is rule based negotiation cu...,
What is the temptation for rule b...,
What is relationship based negoti...
7  cards

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Global Marketing term 1

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