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International Marketing

This class was created by Brainscape user Thomas Duinhoven. Visit their profile to learn more about the creator.

By: Thomas Duinhoven
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Decks in this class (13)

Chapter 1
Marketing,
Goals of marketing,
Needs
54  cards
Chapter 2
Strategic planning,
Mission statement,
What should the mission statement...
55  cards
Chapter 3
Microenvironment,
Macroenvironment,
The microenvironment
24  cards
Chapter 5
Main question for marketers how d...,
First box in the model of buyer b...,
Second box in the model of buyer ...
8  cards
Chapter 7
What are the 4 major steps in des...,
Market segmentation,
What are the variables that can s...
29  cards
Chapter 8
Product,
Services,
What are the 3 levels that produc...
45  cards
Chapter 9
A company can obtain new products...,
New product development,
The new product development proce...
10  cards
Chapter 10
Price,
What are the 3 major pricing stra...,
Customer value based pricing
13  cards
Chapter 11
What are the 2 new product pricin...,
Market skimming pricing,
Market penetration strategy
25  cards
Chapter 14
Promotion mix,
What are the 5 promotional tools,
Advertising
27  cards
Chapter 15
Advertising,
Advertising objectives,
What are the primary purposes of ...
25  cards
Chapter 16
Personal selling,
Salesperson,
Salesperson owned loyalty
25  cards
Key parts to remember
The three levels of the product,
Types of consumer product,
Types of industrial product
35  cards

More about
International Marketing

  • Class purpose General learning

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