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Marketing 2210

This class was created by Brainscape user Justin Lange. Visit their profile to learn more about the creator.

By: Justin Lange
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Decks in this class (19)

Chapter 1: An Introduction to Marketing
Marketing,
Need,
Production orientation
13  cards
Chapter 15: Retailing
Retail,
Retailer,
Independent retailers
45  cards
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Target market,
External marketing environment,
Competition bureau
27  cards
Chapter 3: Strategic Planning for Competitive Advantage
Planning,
Strategic planning,
Marketing environment
27  cards
Chapter 4: Developing a Global Vision
Global marketing,
Global vision,
Gross domestic product gdp
32  cards
Chapter 5: Marketing Research
Marketing research,
Marketing research objective,
Research design
36  cards
Chapter 6: Consumer Decision Making
Consumer behaviour,
Consumer decision making process,
Need recognition
47  cards
Chapter 7: Business Marketing
Business to business b2b marketing,
Relationship commitment,
Trust
16  cards
Chapter 8: Segmenting, Targeting, and Positioning
Market,
Market segment,
Market segmentation
26  cards
Chapter 9 - Customer Relationship Management (CRM)
Customer relationship management crm,
Data mining,
Customer centric
18  cards
Chapter 10: Product Concepts
Product,
Business product,
Consumer product
39  cards
Chapter 11: Developing and Managing Products
New product,
New product strategy,
Product development
27  cards
Chapter 12: Service and Nonprofit Organization Marketing
Service,
Intangibility,
Search quality
31  cards
Chapter 13: Setting the Right Price
Price,
Revenue,
Costs
43  cards
Chapter 14: Marketing Channels and Supply Chain Management
Marketing channel channel of dist...,
Channel members,
Supply chain
40  cards
Chapter 16: Marketing Communications
Promotion,
Promotional strategy,
Competitive advantage
31  cards
Chapter 17: Advertising, Public Relations, and Direct Response
Advertising response function,
Institutional advertising,
Product advertising
42  cards
Chapter 18: Sales Promotion and Personal Selling
Consumer sales promotion,
Trade sales promotion,
Coupon
26  cards
Chapter 19: Social Media Strategies
Social media,
Crowdsourcing,
Social commerce
16  cards

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Marketing 2210

  • Class purpose General learning

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