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Marketing 2210

This class was created by Brainscape user Justin Lange. Visit their profile to learn more about the creator.

By: Justin Lange
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Decks in this class (19)

Chapter 1: An Introduction to Marketing
Marketing 1,
Need 2,
Production orientation 3
13  cards
Chapter 15: Retailing
Retail 1,
Retailer 2,
Independent retailers 3
45  cards
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Target market 1,
External marketing environment 2,
Competition bureau 3
27  cards
Chapter 3: Strategic Planning for Competitive Advantage
Planning 1,
Strategic planning 2,
Marketing environment 3
27  cards
Chapter 4: Developing a Global Vision
Global marketing 1,
Global vision 2,
Gross domestic product gdp 3
32  cards
Chapter 5: Marketing Research
Marketing research 1,
Marketing research objective 2,
Research design 3
36  cards
Chapter 6: Consumer Decision Making
Consumer behaviour 1,
Consumer decision making process 2,
Need recognition 3
47  cards
Chapter 7: Business Marketing
Business to business b2b marketing 1,
Relationship commitment 2,
Trust 3
16  cards
Chapter 8: Segmenting, Targeting, and Positioning
Market 1,
Market segment 2,
Market segmentation 3
26  cards
Chapter 9 - Customer Relationship Management (CRM)
Customer relationship management ...,
Data mining 2,
Customer centric 3
18  cards
Chapter 10: Product Concepts
Product 1,
Business product 2,
Consumer product 3
39  cards
Chapter 11: Developing and Managing Products
New product 1,
New product strategy 2,
Product development 3
27  cards
Chapter 12: Service and Nonprofit Organization Marketing
Service 1,
Intangibility 2,
Search quality 3
31  cards
Chapter 13: Setting the Right Price
Price 1,
Revenue 2,
Costs 3
43  cards
Chapter 14: Marketing Channels and Supply Chain Management
Marketing channel channel of dist...,
Channel members 2,
Supply chain 3
40  cards
Chapter 16: Marketing Communications
Promotion 1,
Promotional strategy 2,
Competitive advantage 3
31  cards
Chapter 17: Advertising, Public Relations, and Direct Response
Advertising response function 1,
Institutional advertising 2,
Product advertising 3
42  cards
Chapter 18: Sales Promotion and Personal Selling
Consumer sales promotion 1,
Trade sales promotion 2,
Coupon 3
26  cards
Chapter 19: Social Media Strategies
Social media 1,
Crowdsourcing 2,
Social commerce 3
16  cards

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Marketing 2210

  • Class purpose General learning

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