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Marketing 351

This class was created by Brainscape user Robert Carrington. Visit their profile to learn more about the creator.

By: Robert Carrington
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Decks in this class (12)

Ch 1
What are the two facets of marketing,
The activity set of institutions ...,
People giving up something in ord...
15  cards
Ch 9
Process of planning collection an...,
Determining what information is n...,
The specific information needed t...
14  cards
Ch 2
The managerial process of creatin...,
What is the goal of strategic pla...,
A subgroup of a single business o...
25  cards
Ch 3
People should adhere to their obl...,
Ethical theory that is founded on...,
Ethical theory that compares a cu...
6  cards
Ch 4
When a company implements strateg...,
The practice of choosing goods an...,
People born between 1979 and 1994
9  cards
Ch 5
Returning production jobs to the ...,
A company that is heavily involve...,
Using more capital than labor in ...
17  cards
Ch 6
Result of an imbalance between ac...,
Recognition of an unfulfilled nee...,
Any unit of input affecting one o...
15  cards
Ch 7
The marketing of goods and servic...,
A product used manufacture other ...,
A product bought to satisfy an in...
12  cards
Ch 8
Characteristics of individuals gr...,
A series of stages determined by ...,
Segmenting markets on the basis o...
8  cards
Ch 10
A relatively inexpensive item tha...,
A product that requires compariso...,
A particular item for which consu...
8  cards
Final Exam Review Ch 1-11
What are the three main points of...,
A geographic market area,
A body or organization of buyers ...
99  cards
Final Exam Review Ch 12-21
What are three forms of shopping ...,
Typically combine outdoor shoppin...,
Marketing communication activitie...
32  cards

More about
Marketing 351

  • Class purpose General learning

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