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Marketing 396

This class was created by Brainscape user Katie Gillis. Visit their profile to learn more about the creator.

By: Katie Gillis
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Decks in this class (9)

Chapter 8
What is a product 1,
What are services 2,
True or false is a product a key ...
77  cards
Chapter 9
What is a brand 1,
What are some of the advantages t...,
What is a trademark 3
31  cards
Chapter 10
What is a price 1,
What does ceiling mean 2,
What does floor mean 3
58  cards
Chapter 11
What does upstream mean 1,
What does downstream mean 2,
What is a value delivery network 3
53  cards
Chapter 12
What is retailing 1,
What are retailers 2,
What is the largest retail sector...
40  cards
Chapter 15
What do direct and digital market...,
Why do companies use direct marke...,
How is direct marketing described 3
40  cards
Chapter 16
Why is corruption an increasing p...,
What is it important for canadian...,
What are quotas 3
34  cards
Chapter 13
What is a promotion mix 1,
What are the five major promotion...,
What are the several major factor...
46  cards
Chapter 14
What is personal selling 1,
What is a salesperson 2,
What is personal selling 3
41  cards

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Marketing 396

  • Class purpose General learning

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