Marketing and Survey Research

This class was created by Brainscape user Benjamin Cook. Visit their profile to learn more about the creator.

Flashcard maker: Benjamin Cook

Decks in this class (11)

Week One
Understanding the marketing research problem (MRP)
19  cards
Week Two
Overview of the marketing research process.
25  cards
Week Three
Secondary data
9  cards
Week five
Qualitative research methods
25  cards
Week Seven
Causal research design
8  cards
Week Nine
15  cards
Week Four
Qualitative Methods Repertory Test
55  cards
Week Six
Descriptive research design: - Observation - Surveys
14  cards
Week Eight
Questionnaire design, measurement and scaling
39  cards
Week Ten
Descriptive Data Analysis
28  cards
Chapter 1
The creator of this deck did not yet add a description for what is included in this deck.
17  cards

More about
Marketing and Survey Research

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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