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Marketing and Survey Research

This class was created by Brainscape user Benjamin Cook. Visit their profile to learn more about the creator.

By: Benjamin Cook
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Decks in this class (11)

Week One
Understanding the marketing research problem (MRP)
19  cards
Week Two
Overview of the marketing research process.
25  cards
Week Three
Secondary data
9  cards
Week five
Qualitative research methods
25  cards
Week Seven
Causal research design
8  cards
Week Nine
Sampling
15  cards
Week Four
Qualitative Methods Repertory Test
55  cards
Week Six
Descriptive research design: - Observation - Surveys
14  cards
Week Eight
Questionnaire design, measurement and scaling
39  cards
Week Ten
Descriptive Data Analysis
28  cards
Chapter 1
The tactical role of marketing re...,
Marketing management info systems...,
The marketing research process in...
17  cards

More about
Marketing and Survey Research

  • Class purpose General learning

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