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Marketing communication and branding

This class was created by Brainscape user Femke Van Pomeren. Visit their profile to learn more about the creator.

By: Femke Van Pomeren
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Decks in this class (8)

Chapter 1 - The IMC foundation
Integrated marketing communications
15  cards
Chapter 2 - Brand management
Branding
35  cards
Chapter 3 - Buyer behavior
buyer behaviors
24  cards
Chapter 4 - The IMC planning process
Communications research
15  cards
Chapter 5 - Advertising campaign management
advertising
17  cards
Chapter 6 - Advertising design
Message strategies
12  cards
Chapter 7 - Traditional media channels
media strategies
21  cards
Chapter 10 - Alternative marketing
alternative marketing programs
18  cards

More about
Marketing communication and branding

  • Class purpose General learning

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