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Marketing & Innovation

This class was created by Brainscape user Amarins Boerkamp. Visit their profile to learn more about the creator.

By: Amarins Boerkamp
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Decks in this class (10)

L1: Introduction
What are the two basic functions ...,
What is one way of implementing m...,
What is the importance of new pro...
5  cards
L2: Product Strategy
How does technology improve,
How do new customer segments come...,
Who do technologies get cheaper o...
11  cards
L3: Adoption
Which models 2 are used to unders...,
What are the 5 steps in the adopt...,
What are the 3 adopter characteri...
9  cards
L4: New Product Development
What are the 3 aspects of marketi...,
What are cooper s 3 models,
What are the 2 functions of the g...
6  cards
L5: The Fuzzy Front-End Part I
What are the 3 aspects of front end,
What are the 2 sides of new produ...,
What is the problem with asking c...
9  cards
L6: The Fuzzy Front-End Part II
What are the 2 sources of innovation,
What is meant by lead users,
What are the 5 steps of the lead ...
9  cards
L7: Testing And Forecasting
What are the 3 different types of...,
What are the 3 aspects of the tes...,
Respondent selection heavy produc...
12  cards
L8: Product Launch
What are the 2 aspects involved i...,
What are the 2 strategic launch d...,
What are 3 benefits of being firs...
10  cards
L9: NPD In Ecosystems
What is an ecosystem,
What are the 4 elements of an eco...,
What do value blueprints do 2
6  cards
L10: After The Launch
What are the 4 reactions to compe...,
On what dimensions 4 can you figh...,
What are the 2 underlying markets...
11  cards

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Marketing & Innovation

  • Class purpose General learning

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