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Marketing (MKC1200)

This class was created by Brainscape user Anirudhan Kasavaraj. Visit their profile to learn more about the creator.

By: Anirudhan Kasavaraj
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Decks in this class (13)

Chapter 1 - Done
What is marketing 1,
What is the marketing process 2,
What is the exchange of value and...
16  cards
Chapter 2 & Chapter 13 - Done
What are the two types of market ...,
What does the internal environmen...,
What are the main parts of a typi...
39  cards
Chapter 3 & Chapter 16 - Done
What is market research 1,
What is a marketing information s...,
What is the market research proce...
58  cards
Chapter 4 & Chapter 5 - Done
What is consumer behaviour 1,
What are the categories of influe...,
What are some situational factors 3
57  cards
Chapter 6 - Done
What is a market 1,
What is a consumer market 2,
What is a business market 3
33  cards
Chapter 7 - Done
What is a product 1,
What are goods 2,
What is a service 3
68  cards
Chapter 8 - Done
What is price 1,
What is pricing 2,
What is the primary pricing objec...
71  cards
Chapter 9 - Done
What is promotion 1,
What is in the model of communica...,
What is important to keep in mind...
53  cards
Chapter 10 - Done
What is distribution 1,
What are intermediaries 2,
What are the main intermediaries 3
61  cards
Chapter 11 - Done
What are services 1,
What is service the verb 2,
What is a service dominant logic 3
29  cards
Chapter 12 - Done
What is digital marketing 1,
What are some advantages of digit...,
What are some disadvantages of di...
55  cards
Chapter 14 - Done
What is social marketing 1,
By whom is social marketing used 2,
What are some of the characterist...
27  cards
Chapter 15 - Done
What does the marketing cycle emp...,
What are the processes needed in ...,
What do understanding planning im...
47  cards

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Marketing (MKC1200)

  • Class purpose General learning

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