This class was created by Brainscape user Annabel Molloy. Visit their profile to learn more about the creator.

Decks in this class (71)

3.1.1 Understanding the Nature and Purpose of a Business.
Why do businesses exist,
What is an objective,
What is the relationship between ...
14  cards
3.1.2 Understanding different business forms.
Define a private sector organisarion,
Define a public sector organisation,
What is the purpose of a public s...
40  cards
3.1.3 Understanding that businesses operate within an external environment.
What factors effect a business,
What is pestle mainly used for,
What are the external influences ...
33  cards
3.2.1 Understanding management, leadership and decision making.
What do managers do,
What is the difference between ma...,
Outline the tannenbaum schmidt co...
23  cards
3.2.2 Understanding management decision making.
What does scientific decision mak...,
What does scientific decision mak...,
What does scientific decision mak...
25  cards
3.2.3 Understanding the role and importance of stakeholders.
What does the the influence of st...,
Outline the factors stakeholders ...,
What two categories can stakehold...
16  cards
3.3.1 Setting marketing objectives.
What are marketing objectives,
Define sales volume,
Define sales value
27  cards
3.3.2 Understanding markets and customers.
What is primary research,
Outline the methods of conducting...,
Outline the benefits of an experi...
55  cards
3.3.2 Understanding markets and customers (part 2).
Define price elasticity of demand,
Define income elasticity of demand,
How do you calculate price elasti...
22  cards
3.3.3 Making marketing decisions: segmentation, targeting, positioning.
What is market segmentation,
Outline the different types of ma...,
What are the two main categories ...
51  cards
3.3.4 Making marketing decisions: using the marketing mix
Define what is meant by the marke...,
Define the role of people in the ...,
Define the role of process in the...
33  cards
3.3.4 (Product Life Cycle) Making marketing decisions: using the marketing mix
Define the term product life cycle,
Outline the 5 stages of the plc,
Outline development
16  cards
3.3.4 (PLC Strategy) Making marketing decisions: using the marketing mix
What should a business aim to do,
How do we achieve the maturity aim,
What is the consequence of achiev...
16  cards
3.3.4 (PLC influences) Making marketing decisions: using the marketing mix
Outline the stages of new product...,
Define product development,
Outline how technology influences...
7  cards
3.3.4 (Branding) Making marketing decisions: using the marketing mix
Define branding,
Outline the benefits of demand,
Outline how increased demand is b...
6  cards
3.3.4 (Promotion) Making marketing decisions: using the marketing mix
Define advertising,
Define promotion,
What are the two types of promoti...
38  cards
3.3.4 (Promotion) Making marketing decisions: Influences on the choice of promotional mix.
Define the factors that will be t...,
Outline how campaign objectives i...,
Outline how costs and budgets inf...
6  cards
0% 3.3.4 (Promotion) Making marketing decisions: Distribution (place) decisions.
Outline the elements of distrubition,
Outline cost of access,
Outline localisation
3  cards
3.3.4 (Promotion) Making marketing decisions: Placement in the point of sale.
Outline placement in the point of...,
Why will retailers rearrange stores
2  cards
3.3.4 (Promotion) Making marketing decisions: Number of Outlets.
Outline the methods to expand the...,
Outline promotional campaigns as ...,
Outline providing extra facilitie...
7  cards
3.3.4 (Promotion) Making marketing decisions: Integrating place with other elements of the marketing mix.
Outline the digeridoo example
1  cards
3.3.4 (Promotion) Making marketing decisions: Types of Distribution Channels.
Define a distribution channel,
Define the job of a produce,
Define the job of a wholesaler
15  cards
3.3.4 Making marketing decisions: Factors Influencing the Method of Distribution.
Outline the factors influencing t...,
Outline the size of the retailer ...,
Outline the type of product as an...
7  cards
3.3.4 Making marketing decisions: Decisions Relating to Other Elements Of the Marketing Mix: People, Process and the Physical Environment.
Outline people in the context of ...,
How does a business ensure that t...,
Why is the people element so impo...
8  cards
3.3.4 Making marketing decisions: Importance of and Influences on an Integrated Marketing Mix.
Why is it important to have an in...,
Give an example of the importance...,
What is believed to be the key pr...
3  cards
3.3.4 Making marketing decisions: Co-ordinating the marketing mix with other business functions.
What else does the success of the...,
Provide an example of co ordinati...,
Provide an example of co ordinati...
3  cards
3.3.4 Making marketing decisions: Influences on an Integrated Marketing Mix.
How does the position in the prod...,
How does the position in the bost...,
How does the type of product infl...
7  cards
3.3.4 Making marketing decisions: Understanding the value of digital marketing and e-commerce.
Define digital marketing,
What are the benefits of digital ...,
Outline how reduced costs are a b...
9  cards
3.3.4 Making marketing decisions: Benefits of e-commerce to a business.
Outline the benefits to e commerc...,
Outline how saving costs is a ben...,
Outline how saving time is a bene...
7  cards
3.3.4 Making marketing decisions: Issues Involving Digital Technology and E-commerce.
Outline the issues involving digi...,
Outline security as an issue,
Outline initial costs as an issue
6  cards
3.4.1 Setting Operational Objectives.
Define operations management,
What is the value of setting oper...,
Define an operational objective
34  cards
3.4.1. Setting Operational Objectives: Internal and External Influences on Operations Objectives.
Outline corporate objectives as a...,
Outline finances as an internal f...,
Outline human resources as an int...
15  cards
3.4.2 Analysing Operational Performance.
What do operations management use...,
Define labour productivity,
What is the labour productivity f...
16  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity.
Define efficiency,
What is the difference between la...,
What are the benefits of high lab...
18  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity: How To Chose The Optimal Mix of Resources.
What are the resources or inputs ...,
Outline the factors of production,
Outline the factors influencing t...
10  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity: The Importance of Capacity.
Define capacity,
What does increasing capacity usu...,
Why is capacity important to a firm
3  cards
3.4.3 Making operational decisions to improve performance: How to Utilise Capacity Efficiently.
Define under utilisation of capacity,
Define capacity shortage,
What are the possible reasons a f...
16  cards
3.4.3 Making operational decisions to improve performance: Capacity Shortage.
What is the main cause of capacit...,
Outline the ways of increasing ca...,
Outline how a flexible workforce ...
5  cards
3.4.3 Making operational decisions to improve performance: The Benefits and Difficulties of Lean Production.
What time saving and waste saving...,
Define lean production,
Define time based management
17  cards
3.4.3 Making operational decisions to improve performance: How To Use Technology To Improve Operational Efficiency.
How can robotics improve operatio...,
Define automation,
Outline cam
14  cards
3.4.4 Making operational decisions to improve performance: improving quality.
What are the tangible measures of...,
What are the intangible measures ...,
What are five possible quality ob...
20  cards
3.4.5 Making operational decisions to improve performance: managing inventory and supply chains.
Define flexibility,
Outline the main types of flexibi...,
Outline how to achieve product fl...
57  cards
3.5.1 Decision making to improve financial performance
Define a financial objective,
Outline the main types of financi...,
Outline the benefits of setting f...
53  cards
3.5.1 Setting financial objectives.
Define a financial objective,
Outline the type of financial obj...,
Outline some benefits for setting...
58  cards
3.5.1 Setting Financial objectives part 2.
What are examples of external fac...,
What are the internal influences ...
2  cards
3.5.2.1 Analysing Financial Performance: How to Construct and Analyse Budgets and Cash Flow Forecasts.
Define a budget,
Define budgeting,
Outline the three types of a budget
22  cards
3.5.2.1 Analysing Financial Performance: Completing and Amending Budgets.
Which budget should a business co...,
What is the formula for budgeted ...
2  cards
3.5.2.1 Analysing Financial Performance: How to analyse Budgets.
What is a variance,
What is variance analysis,
Define an adverse variance
8  cards
3.5.2.1 Analysing Financial Performance: Reasons for setting budgets.
What are the reasons for setting ...,
What are the problems of setting ...,
What are the features of good bud...
3  cards
3.5.2.2 Analysing Financial Performance: How to Construct Cash Flow Forecasts.
What is a cash flow cycle,
What is step one of a cash flow c...,
What is step two of a cash flow c...
13  cards
3.5.2.2 Analysing Financial Performance: The Value of Cash Flow Forecasts.
Why do businesses forecast cash flow,
Why are cash flow forecasts impor...,
What are the main benefits of for...
4  cards
3.5.2.2 Analysing Financial Performance: How to Analyse Timings of Cash Inflows and Outflows?
What is working capital,
What is the formula for working c...,
What can working capital indicate
14  cards
3.5.2.3 Analysing Financial Performance: How to Construct and Interpret Break Even Charts.
What is contribution,
What does contribution do,
How does contribution link to sal...
11  cards
3.5.2.5 Analysing Financial Performance: Calculating and Illustrating the Effects of Changes in Price, Cost and Output on a Break Even Chart.
What is the formula for profit,
How do we calculate profit on a b...,
What are the possible changes tha...
5  cards
3.5.2.6 Analysing Financial Performance: The Value of Break Even Analysis.
What are some of the strengths of...,
What are some of the weaknesses o...
2  cards
3.5.2.7 Analysing Financial Performance: How to Analyse Profitability.
What is the distinction between p...,
Define profitability,
What are the two ways to measure ...
15  cards
3.5.3 Making Financial Decisions: Sources of Finance: Internal and External Sources of Finance.
What are the methods of raising f...,
Define an internal source of finance,
Define an external source of finance
37  cards
3.5.4 Making Financial Decisions: Improving Cash Flow and Profits.
What are the methods of improving...,
How does a bank overdraft improve...,
What is working capital
29  cards
3.6.1 Setting HR Objectives.
Define human resources,
What is human resource management,
What does human resource manageme...
16  cards
3.6.2 Analysing HR performance.
What are the methods of measuring...,
Define labour turnover,
What is the calculation for labou...
34  cards
Making HR Decisions: Improving Organisational Design And Managing the Human Resource Flow.
Define job design,
What is the aim of job design,
Outline the organisational influe...
66  cards
Making HR Decisions: Improving Organisational Design And Managing the Human Resource Flow: Recruitment, Training, Redeployment and Redundancy.
What is the process of recruitment,
What are arguments in favour for ...,
What are the arguments for employ...
31  cards
Organic Mechanistic Structures
Organic structure definition,
Organic structures are,
Organic structures have
5  cards
Contingency Planning
Definition,
Disadvantages,
Advantages
4  cards
Formulas
Unit costs average costs,
Capacity utilisation,
Return on investment
35  cards
3.6.4 Making Human Resource Decisions: Improving Motivation and engagement.
What is employee engagement about,
What did the chartered institute ...,
Benefits of motivated and engaged...
3  cards
3.6.4 F.W Taylor and Scientific Management.
What is considered the main facto...,
What is scientific management,
What is the duty of management
8  cards
3.6.4 Maslow's Heirarchy of Human Needs
Outline the heirarchy of needs,
Outline psychological needs,
Outline safety needs
9  cards
3.6.4 Herzberg's Two Factor Theory.
What is the two factor theory,
What do herzberg s factors include,
What are hygiene factors
9  cards
3.6.4 Elton Mayo and the human relations school
Outline the findings of mayo in c...,
Outline mayo s study,
Outline the findings of mayos stu...
4  cards
3.6.4 Improving employee engagement and motivation
Outline the vision factor,
Outline the environmental factror,
Outline the training factor
6  cards

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