This class was created by Brainscape user Annabel Molloy. Visit their profile to learn more about the creator.

Flashcard maker: Annabel Molloy

Decks in this class (44)

3.1.1 Understanding the Nature and Purpose of a Business.
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14  cards
3.1.2 Understanding different business forms.
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40  cards
3.1.3 Understanding that businesses operate within an external environment.
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33  cards
3.2.1 Understanding management, leadership and decision making.
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23  cards
3.2.2 Understanding management decision making.
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25  cards
3.2.3 Understanding the role and importance of stakeholders.
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16  cards
3.3.1 Setting marketing objectives.
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27  cards
3.3.2 Understanding markets and customers.
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55  cards
3.3.2 Understanding markets and customers (part 2).
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22  cards
3.3.3 Making marketing decisions: segmentation, targeting, positioning.
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51  cards
3.3.4 Making marketing decisions: using the marketing mix
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33  cards
3.3.4 (Product Life Cycle) Making marketing decisions: using the marketing mix
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16  cards
3.3.4 (PLC Strategy) Making marketing decisions: using the marketing mix
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16  cards
3.3.4 (PLC influences) Making marketing decisions: using the marketing mix
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7  cards
3.3.4 (Branding) Making marketing decisions: using the marketing mix
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6  cards
3.3.4 (Promotion) Making marketing decisions: using the marketing mix
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38  cards
3.3.4 (Promotion) Making marketing decisions: Influences on the choice of promotional mix.
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6  cards
0% 3.3.4 (Promotion) Making marketing decisions: Distribution (place) decisions.
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3  cards
3.3.4 (Promotion) Making marketing decisions: Placement in the point of sale.
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2  cards
3.3.4 (Promotion) Making marketing decisions: Number of Outlets.
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7  cards
3.3.4 (Promotion) Making marketing decisions: Integrating place with other elements of the marketing mix.
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1  cards
3.3.4 (Promotion) Making marketing decisions: Types of Distribution Channels.
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15  cards
3.3.4 Making marketing decisions: Factors Influencing the Method of Distribution.
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7  cards
3.3.4 Making marketing decisions: Decisions Relating to Other Elements Of the Marketing Mix: People, Process and the Physical Environment.
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8  cards
3.3.4 Making marketing decisions: Importance of and Influences on an Integrated Marketing Mix.
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3  cards
3.3.4 Making marketing decisions: Co-ordinating the marketing mix with other business functions.
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3  cards
3.3.4 Making marketing decisions: Influences on an Integrated Marketing Mix.
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7  cards
3.3.4 Making marketing decisions: Understanding the value of digital marketing and e-commerce.
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9  cards
3.3.4 Making marketing decisions: Benefits of e-commerce to a business.
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7  cards
3.3.4 Making marketing decisions: Issues Involving Digital Technology and E-commerce.
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6  cards
3.4.1 Setting Operational Objectives.
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34  cards
3.4.1. Setting Operational Objectives: Internal and External Influences on Operations Objectives.
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15  cards
3.4.2 Analysing Operational Performance.
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16  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity.
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18  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity: How To Chose The Optimal Mix of Resources.
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10  cards
3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity: The Importance of Capacity.
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3  cards
3.4.3 Making operational decisions to improve performance: How to Utilise Capacity Efficiently.
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16  cards
3.4.3 Making operational decisions to improve performance: Capacity Shortage.
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5  cards
3.4.3 Making operational decisions to improve performance: The Benefits and Difficulties of Lean Production.
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17  cards
3.4.3 Making operational decisions to improve performance: How To Use Technology To Improve Operational Efficiency.
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14  cards
3.4.4 Making operational decisions to improve performance: improving quality.
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20  cards
3.4.5 Making operational decisions to improve performance: managing inventory and supply chains.
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57  cards
3.5.1 Decision making to improve financial performance
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53  cards
3.5.1 Setting financial objectives.
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20  cards

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(Mine) Business.

  • Class purpose General learning

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