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Preston Bloos
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Decks in this class (11)
Ch. 1 | Marketing Fundamentals
Explain what is meant by customer...,
Explain what is meant by customer...,
Define what is meant by customer ...
31
cards
Ch. 4 | Marketing Research
What is market research 1,
What are the 3 types of market re...,
Define what exploratory market re...
30
cards
Ch 6. | Segmentation and Positioning
What are the 2 main market segmen...,
What are the 4 forms of market se...,
Explain what mass marketing is 3
12
cards
Ch. 2 | The Marketing Environment
What is an environmental scan 1,
What are the 6 key areas when doi...,
What is a situation swot analysis 3
6
cards
Ch. 3 | Consumer Behaviour
What are the 5 stages in the cons...,
What is happening in the consumer...,
What is happing in the consumers ...
8
cards
Ch. 7 | Products and Brands
What is a product 1,
The consumer market consists of 4...,
What are convenience products 3
32
cards
Ch. 8 | New Product Development
What are the 4 stages in the prod...,
What are the 4 product life cycle...,
What are the 7 steps to the new p...
5
cards
Ch. 9 | Pricing
Define value pricing 1,
What is the equation to find prof...,
What are the 4 general pricing ap...
22
cards
Ch. 10 | Marketing Channels and Supply Chain
What is a marketing channel 1,
What are the 5 different kinds of...,
What are the 3 types of marketing...
11
cards
Ch. 12 & 13 | Out/Inbound Marketing Communications
What 10 tools are included in the...,
What are the 6 steps in the marke...,
What is the sales promotion commu...
24
cards
Ch. 14 & 15 | CRM and Strategic Marketing Planning
Define customer relationship mana...,
What is customer acquisition 2,
What is customer retention 3
18
cards
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MKTG 2150
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