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Public Relations and Research Literacy

This class was created by Brainscape user Allison Johnson. Visit their profile to learn more about the creator.

By: Allison Johnson
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Decks in this class (8)

Chapter 1-2
What is the definition of public ...,
Is public relations a subset of m...,
What is a public 3
14  cards
Chapter 4
What benefits do advertising and ...,
What functions does it perform fo...,
The stages of development or invo...
15  cards
Chapter 5
What are primary and secondary re...,
What are formative and evaluative...,
What are formal quantitative and ...
7  cards
Chapter 6
Secondary data sources 1,
What do the terms population or u...,
What is a cross sectional sample 3
33  cards
Chapter 7, 9 and 16
Secondary data resources 1,
Simmons and mri provide what sort...,
Simmons and mri is information ab...
21  cards
Chapter 10
Survey distribution methods 1,
Mail surveys 2,
Telephone surveys 3
11  cards
Chapter 11 and 12
Levels of measure 5 1,
What are the secrets to construct...,
What does it mean for a questionn...
9  cards
Final Exam
If a measuring device measures ti...,
What are the four forms of measur...,
If you sample poorly or create a ...
46  cards

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Public Relations and Research Literacy

  • Class purpose General learning

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