Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Strategic Marketing

This class was created by Brainscape user Beth White. Visit their profile to learn more about the creator.

By: Beth White
Start Studying

Decks in this class (9)

Introduction
What is strategy 1,
What is strategic marketing chart...,
What is strategic marketing peter...
23  cards
Market Research
The market research process 5 ste...,
Formulating a research problem 2,
Stage 2 develop the research plan...
7  cards
Topic 4: External Environmental Analysis
Why conduct external environmenta...,
Supports the development of core ...,
Supports the development of compe...
11  cards
Topic 5: Internal Analysis
What do we mean by resources 1,
How do we perform internal analys...,
Assets 3
25  cards
Topic 6: COMPETITIVE POSITIONING STRATEGY
Where to compete can be found thr...,
How to compete using 2 2,
Segment the market 3
13  cards
TOPIC 7: MARKETING MIX 1
Product differentiation is 3 1,
Levels of product service offerin...,
Core offer levels of product serv...
26  cards
TOPIC 8: MARKETING MIX 2
Why do we communicate promotion 1,
Strategic communication planning ...,
What are the 3 groups of channels...
14  cards
Topic 9: Implementation
Why do organisations fail to impl...,
Edinburgh tram line example of po...,
Marketing implementation is an it...
10  cards
Topic 10: Measurement
What gets measured 1,
Poor measurement tescos 2,
Marketing control performance man...
6  cards

More about
Strategic Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Beth White's Strategic Marketing flashcards for their Pearson Business School class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Strategic Marketing
  • 8 decks
  • 136 flashcards
  • 21 learners
Decks: 02 Company Marketing Strategy, 05 Consumer Markets Behaviour, 06 Business Markets Behaviour, And more!
Marketing
  • 21 decks
  • 1585 flashcards
  • 1503 learners
Decks: Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
3028MKT - Strategic Marketing
  • 10 decks
  • 209 flashcards
  • 34 learners
Decks: Chapter 1 Intro To Market Based Manageme, Chapter 2 Marketing Metrics Marketing Pr, Chapter 3 Market Potential Market Demand, And more!
Marketing
  • 31 decks
  • 1660 flashcards
  • 6 learners
Decks: Chapter 1 Her Pwr Point, Ch 1 Sb, Ch 1 Access Power Point, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions