Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Strategic Marketing Communications

This class was created by Brainscape user Lucy Wilson. Visit their profile to learn more about the creator.

By: Lucy Wilson
Start Studying

Decks in this class (5)

Theme 1 - Communicating with specific target audiences
What techniques would you use to ...,
What is the traditional method of...,
What is the new communities triba...
22  cards
Theme 2 - Objectives and Product Type considerations
What are the four communication o...,
How can brands find out where to ...,
How can brands position themselve...
22  cards
Theme 3 - Communications theory
What is the linear model of commu...,
What are some examples of linear ...,
What are some of the problems tha...
43  cards
Theme 4 - Communication tools
What are above the line communica...,
What flows of communication can a...,
What are the 4 ways advertisers g...
88  cards
Theme 5 - Communication across cultures
Why should firms go global,
What is the commonness of thought,
What are the challenges to global...
32  cards

More about
Strategic Marketing Communications

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Lucy Wilson's Strategic Marketing Communications flashcards for their University of Bath class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Strategic Marketing
  • 8 decks
  • 136 flashcards
  • 17 learners
Decks: 02 Company Marketing Strategy, 05 Consumer Markets Behaviour, 06 Business Markets Behaviour, And more!
Marketing Communication
  • 5 decks
  • 450 flashcards
  • 3 learners
Decks: Lecture 1 Introduction To Marketing Comm, Lecture 2 Explaining How Mc Influences C, Lecture 3 Mc Elements Source Message Cha, And more!
SPEECH COMMUNICATION | PRELIM
  • 14 decks
  • 753 flashcards
  • 36 learners
Decks: Foundations In Communication, Perception Of Self, Intercultural Communication, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions