Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

The Marketing Mix

This class was created by Brainscape user Arjun Dhillon. Visit their profile to learn more about the creator.

By: Arjun Dhillon
Start Studying

Decks in this class (9)

Lecture 1 - Introduction to Marketing
What is the definition of marketi...,
What is the marketing concept 2,
What are the 3 factors contributi...
12  cards
Lecture 2 - Marketing Landscape
What 2 subsets is the marketing e...,
What does the macro environment c...,
Expand on technology 3
14  cards
Lecture 3 - Service Marketing
What are 5 characteristics of ser...,
What are the extras in the extend...,
What is the importance of people 3
12  cards
Lecture 4 - Product Management and Lifecycle (X)
Define product line 1,
Define product mix 2,
Define product portfolio 3
12  cards
Lecture 5 - Innovation and New Product Development
What are the 3 aspects of innovat...,
What are different types of produ...,
What was schumpeters 1934 definit...
21  cards
Lecture 6 - Pricing (X)
What is the economist theory of p...,
Limitations of demand curve 2,
What are the 3 methods of pricing 3
13  cards
Lecture 7 - Place (Channels of Distribution)
What is a distribution channel 1,
What are the functions of channel...,
What are the 4 types of intermedi...
15  cards
Lecture 8 - Direct Marketing and Sales Promotion
What are some elements of the pro...,
What is direct marketing 2,
Factors that led to the growth of...
18  cards
Lecture 9 - Advertising and Public Relations
0  cards

More about
The Marketing Mix

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Arjun Dhillon's The Marketing Mix flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

The Marketing mix
  • 9 decks
  • 165 flashcards
  • 18 learners
Decks: Martketing Mix Lecture 1, Marketing Mix Apple Lecture 2 The 7ps, Marketing Mix Services, And more!
Epi Mix
  • 35 decks
  • 6835 flashcards
  • 5 learners
Decks: Epi Mix A 1 200, Epi Mix B 201 400, Epi Mix C 401 600, And more!
Marketing
  • 21 decks
  • 1585 flashcards
  • 1503 learners
Decks: Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions