This class was created by Brainscape user Jenny Chau. Visit their profile to learn more about the creator.

Flashcard maker: Jenny Chau

Decks in this class (13)

Basic Facts
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5  cards
Chapter 1: The metamorphosis of services
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15  cards
Chapter 2: Special features of services
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11  cards
Chapter 3: Service quality
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16  cards
Chapter 4: Understand and involve customers
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17  cards
Chapter 5: Service vision, service design and service interaction
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15  cards
Chapter 6: Service Marketing: Customer Experience Management and Customer Relationship Management
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10  cards
Chapter 7: Service guarantees, service failure and service recovery
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11  cards
Chapter 8: Manage and involve employees in service organizations
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10  cards
Chapter 9: Leadership in service organizations
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10  cards
Übungen
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10  cards
Group Presentations
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5  cards
Guest Presentations
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4  cards

More about Tourism management

  • Class purpose General learning

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