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vcnb - marketing

This class was created by Brainscape user Cros Virginie. Visit their profile to learn more about the creator.

By: Cros Virginie
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Decks in this class (16)

Examen - questions type
No deck description has yet been added by the author.
124  cards
Concept Marketing
No deck description has yet been added by the author.
3  cards
ANALYSE - ANALYSE DE MARCHE ET DIAGNOSTIC (interpréter les faits)
No deck description has yet been added by the author.
21  cards
ANALYSE - ETUDE DE MARCHE (recherche) et son PROCESSUS
No deck description has yet been added by the author.
18  cards
OBJECTIF - DETERMINATION DE L'OBJECTIF
No deck description has yet been added by the author.
3  cards
STATEGIE - STATEGIE DE CROISSANCE
Pénétration et développement de marché, développement de produits, diversification / Stratégies internationales / Stratégies d'innovation / modèles e-business
16  cards
STRATEGIE DE SEGMENTATION ET CRM STRATEGIQUE
Segmentation / CRM stratégique et fidélité client
12  cards
STRATEGIE de POSITIONNEMENT (DIFFERENTIATION et STRATEGIE DE MARQUE)
Positionnement global / Positionnement affiné / Stratégie de marché
15  cards
STRATEGIE DU CYCLE DE VIE (CV) et STRATEGIE de CONCURRENCE (+ MIX des statégies et PSS)
Utilisation du concept du cycle de vie des produits / Effets stratégiques du cycle de vie / Stratégie globale de développement de marché / Stratégie de la concurrence / Synergies / Facteurs clés de succès / Positions stratégiques de succès / Timing stratégique / Mix de stratégie
14  cards
INSTRUMENTS - PRESTATION DE MARCHE (PRODUIT, Services)
Formes de produits / Services / Assortiment / Emballage / Packaging / Qualité
11  cards
INSTRUMENTS - COMMUNICATION (PROMOTION)
Effets push et pull de communication / Publicité / Promotion des ventes / Vente / Marketing direct / CRM opérationnel / Relations publiques / Communication internet
11  cards
INSTRUMENT - PRIX
Théorie de prix / Détermination de prix au moyen des 4 C / Différenciation de prix par la valeur de la clientèle
6  cards
INSTRUMENT - DISTRIBUTION (PLACE)
Processus de choix de la distribution / Forme de vente / Multi canal / Key Account Management / E-commerce
8  cards
INSTRUMENT - MARKETING MIX
Marketing des biens de consommation / Marketing des services / Marketing des biens d'investissement / Marketing à but non lucratif / Détermination du Marketing-Mix idéal
5  cards
BUDGET - BUDGET MARKETING
No deck description has yet been added by the author.
2  cards
CONTROLE - CONTROLE MARKETING
No deck description has yet been added by the author.
1  cards

More about
vcnb - marketing

  • Class purpose General learning

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