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1 Principles of Consumer Behaviour

This class was created by Brainscape user Urska Erzen. Visit their profile to learn more about the creator.

By: Urska Erzen
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Decks in this class (9)

Introduction
Def anti consumption,
Def consumer behaviour 1,
Def consumer behaviour 2
8  cards
Perception
Define the term perception,
What is the difference between he...,
Define the term sensation
27  cards
Learning and Memory
Why is learning important for con...,
Define the term learning,
Define the term involvement
32  cards
Motivation and Emotions
Define the term motivation,
What is the reaction to motivatio...,
Can a motive be seen how can we d...
23  cards
Personality and Lifestyle
Define the term personality,
How does personality help us in m...,
State 4 characteristics of person...
30  cards
Decision Making
How many decisions are made per d...,
Define the term consumer hyperchoice,
What is the buyer s black box model
55  cards
Attitudes
Why are attitudes and their under...,
Def attitude 4 characteristics,
What does accessibility of attitu...
25  cards
Reference groups
Why are reference groups important,
Def reference group,
Def group
52  cards
New Products
State the different definitions o...,
Is success of innovations guaranteed,
Why are innovations important for...
35  cards

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1 Principles of Consumer Behaviour

  • Class purpose General learning

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