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Oliver Hillcox
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Decks in this class (24)
1.1.1 The Market
What is a market,
What is a mass market,
What is a niche market
10
cards
1.1.2 Market Research
What is product orientation,
What does a business concentrate ...,
What is market orientation
33
cards
1.1.3 Market Positioning
What is market positioning,
How can positioning be achieved,
What are some influences on marke...
7
cards
1.2.1 Demand
Factors affecting demand,
What is demand,
What is a normal good
13
cards
1.2.2 Supply
What does supply mean,
What are producers,
As price falls quantity supplied ...
20
cards
1.2.3 Markets
What is market equilibrium,
What is market equilibrium also k...,
Any change in demand or supply wi...
7
cards
1.2.4 PED
What does ped stand for,
What is ped,
What type of relationship is ther...
17
cards
1.2.5 YED
What does yed stand for,
What is income elasticity of demand,
What is the relationship between ...
14
cards
1.3.1 Product Service Deisgn
What is a product,
What are goods,
What is the design mix
9
cards
1.3.2 Branding and Promotion
What is promotion,
What are all the elements of the ...
2
cards
1.3.3 Pricing Stratergies
What does price mean,
What are 6 different pricing stra...,
What is the cost plus pricing str...
14
cards
1.3.4 Distribution
What is distribution,
What is a short distribution channel,
What is a long distribution channels
6
cards
1.3.5 Market Strategy
What is the product of a business,
What are goods,
What are services
15
cards
1.4.1 Approaches to Staffing
What are hr approaches,
What are the 2 opposing hrm appro...,
What is hard hrm
27
cards
1.4.2 Recruitment selection and training
What does hr stand for,
What is hr,
What are the two hr management st...
9
cards
1.4.3 Organisational design
What is organisational design,
What does hierarchy mean,
What are the two different types ...
21
cards
1.4.4 Motivation in theory and practice
What insentives do employees have...,
What theory did fredrick taylor c...,
What theory did mayo come up with
8
cards
1.4.5 Leadership
What is leadership,
What is management,
What does auticratic mean
13
cards
1.5.1 Role of an entrepreneur
What is an entrepreneur,
What is in a business plan,
What is the purpose of a business...
3
cards
1.5.2 Entrepreneurial motives and characteristics
What are the characteristics of a...,
What are skills required to be an...,
What are some reasons for seting ...
5
cards
1.5.3 Business Objectives
What are the 4 main business obje...,
What are some business objectives...,
What is a mission statement
8
cards
1.5.4 Forms of Business
What are the different forms of b...,
What type of liablility does a so...,
Whate are some benefits of being ...
24
cards
1.5.5 Business Choices
What are opportunity costs,
What decisions have an opportunit...,
Why are there oppertunuty costs
3
cards
1.5.6 Moving from Entrepreneur to Leader
What is an entreprenuer,
What is a leader,
What problems do entreprensures h...
3
cards
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a level business theme 1
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