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Absatz und Beschaffung, Prof. Wentzel

This class was created by Brainscape user Phillip Dau. Visit their profile to learn more about the creator.

By: Phillip Dau
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Decks in this class (10)

Kapitel 1: Konsumentenverhalten
Definition konsumentenverhalten,
Definition aktivierung,
Ausloser von aktivierung123
38  cards
Kapitel 2: B2B-Marketing:
Definition b2b makrteing,
Kunden im b2b1 3,
Charakteristika des organisationa...
14  cards
Kapitel 3: Marktforschung
Definition marktforschung,
Ziele der marktforschung 1 4,
Definition messen messung
28  cards
Kapitel 4: Datenanalyse/-interpretation
Definition median zentralwert,
Definition korrelationsanalyse,
Definition regessionsanalyse
6  cards
Kapitel 5: Marktstrategie
Definition strategisches marketing,
Outside in perspektive,
Inside out perspektive
30  cards
Kapitel 6: Produktpolitik
Definition produkt,
Arten von nutzen1 5,
Komponenten produk innen nach aussen
21  cards
Kapitel 7: Markenpolitik
Definition marke,
Markenfunktion fur konsumentenfun...,
Markenfunktion fur konsumentenemo...
15  cards
Kapitel 8: Preispolitik
Definition preispolitik,
Charakteristika preispolitik,
Entscheidungsfelder der preispolitik
14  cards
Kapitel 9: Kommunikationspolitik
Definition kommpolitik,
Aufgaben kommpolitik,
W fragen der kommunikation
31  cards
Kapitel 10: Vertriebspolitik
Vertriebslogistische aktivitaten,
Marktgerichtete akquisitorische a...,
Entscheidungsfelder der vertriebs...
24  cards

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Absatz und Beschaffung, Prof. Wentzel

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