Advertising and Promotion 2018

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

Flashcard maker: Cherilynn Yap

Decks in this class (7)

Chapter 2: Enhancing Brand Equity and Accountability
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22  cards
Chapter 5: Segmentation, Targeting and Positioning
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24  cards
Chapter 6 The Communications Process and Consumer Behaviour
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36  cards
Chapter 7: Persuasion
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34  cards
Chapter 11: Endorsers and Message Appeals in Advertising
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35  cards
Chapter 10: Effective and Creative Ad Messages
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18  cards
Chapter 16 Advertising Media: Planning and Analysis
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28  cards

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  • Class purpose General learning

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