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Advertising and Promotional Strategy

This class was created by Brainscape user Marisol Ann Ciovacco. Visit their profile to learn more about the creator.

By: Marisol Ann Ciovacco
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Decks in this class (12)

Lecture 1
What is marketing,
What is the marketing mix control...,
What is integrated marketing comm...
21  cards
Lecture 2
Viral marketing,
When a marketing campaign goes vi...,
Buzz marketing
8  cards
Lecture 3
The major variables in the commun...,
The effectiveness of the source d...,
Source credibility
24  cards
Lecture 4
Consideration must be given not o...,
Also of great importance is the o...,
The effectiveness of the message ...
25  cards
Lecture 5
Value of objectives,
Characteristics of objectives,
Advertising can shape
39  cards
Lecture 6
The primary role of advertising i...,
Advertising is a source of both e...,
Advertising shapes our
38  cards
Vocabulary: Ch 1, 4, 6, 7, 8
The definition of marketing focus...,
Value,
Promotion
86  cards
Lecture 8
Basic task in media planning stra...,
Media planning,
Media objectives
41  cards
Lecture 9
Tv radio are considered,
Average american household watches,
During primetime 8 to 11 pm over ...
77  cards
Lecture 10
Consumer magazines generate an av...,
Business magazines generate an av...,
Newspapers generate _ of their re...
47  cards
Lecture 11
Sales promotion,
Sales promotion involves some typ...,
Sales promotion is essentially an...
49  cards
Lecture 12
Largest advertisers international...,
Many international companies have...,
Of the top 25 ad agencies in the ...
52  cards

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Advertising and Promotional Strategy

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