Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Advertising Management

This class was created by Brainscape user Charlotte Flammersfeld. Visit their profile to learn more about the creator.

By: Charlotte Flammersfeld
Start Studying

Decks in this class (17)

1.1. Intro
Marketing def 1,
Marketing communication def 2,
Marketing communication tools 3
4  cards
1.2. Role of Communication
4 cs 1,
Effective marketing 2,
Modern concept of marketing 3
21  cards
2.1. Planning IMC Strategy
Marketing management process 1,
Marketing management process situ...,
Market segmentation 3
21  cards
2.2. Establishing Communication Objectives
Communication objectives should b...,
Marketing objectives 2,
Communication objectives 3
29  cards
4.1. Message Processing
Information processing model 1,
Source of attention 2,
Personal relevance model sspr 3
36  cards
4.2. Message Appeals
Message appeal choices 1,
Elaboration likelihood model 2,
Elaboration likelihood model rout...
32  cards
5.1. Message Execution I: Comparative Ads
Comparative advertising 1,
History comp ad 2,
Kinds of comparative approaches 3
11  cards
5.2 Message Execution II: Collaborations & Pop-Ups Week 5.2. Message Execution II: Collaborations & Pop-Ups
Types of collaborations 1,
Functions of collaborations 2,
Collaborations examples 3
10  cards
7.1. Media Planning I
Con tv 1,
Pro tv 2,
Ppl and virtual ad sales continue...
17  cards
7.2. Media Planning II
Evaluating media effectiveness re...,
Factors determining reach 2,
The in sufficiency of relying on ...
56  cards
9.1. PR, Publicity, & Sponsorship
Pr 1,
Pr department perspective 2,
Marketing public relations mpr 3
26  cards
9.2. Direct Marketing & Personal Selling
Direct marketing 1,
Direct marketing consists of 2,
Direct marekting categories 3
24  cards
10.1. Sustainability in IMC
Plastic pollution facts 1,
Possible solutions 2,
Replace examples 3
14  cards
10.2. Sensory Communication
Sensory experience in consumption...,
Sensory experience in consumption...,
Sensory marketing five senses 3
19  cards
11.1. Consumer-Oriented Promotion I
Sales promotion defnition 1,
Trade promotion 2,
Consumer promotion 3
34  cards
11.1. Consumer-Oriented Promotion II
Sampling 1,
Sampling works best when 2,
Types of sampling 3
36  cards
11.2. Trade-Oriented Promotion
Push strategy 1,
Pull strategy 2,
Trade promotions 3
25  cards

More about
Advertising Management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Charlotte Flammersfeld's Advertising Management flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Advertising
  • 13 decks
  • 416 flashcards
  • 160 learners
Decks: The New Adv And Pr, Chapter 1 Notes, Chapter 3 Notes, And more!
Actuarial Risk Management CA1
  • 57 decks
  • 1656 flashcards
  • 571 learners
Decks: Chapter 0 Ca1, Chapter 1 2 Professionalism Stakeholders, Chapter 3 External Environment, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions