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Advertising Management

This class was created by Brainscape user Charlotte Flammersfeld. Visit their profile to learn more about the creator.

By: Charlotte Flammersfeld
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Decks in this class (17)

1.1. Intro
Marketing def,
Marketing communication def,
Marketing communication tools
4  cards
1.2. Role of Communication
4 cs,
Effective marketing,
Modern concept of marketing
21  cards
2.1. Planning IMC Strategy
Marketing management process,
Marketing management process,
Market segmentation
21  cards
2.2. Establishing Communication Objectives
Communication objectives should b...,
Marketing objectives,
Communication objectives
29  cards
4.1. Message Processing
Information processing model,
Source of attention,
Personal relevance model sspr
36  cards
4.2. Message Appeals
Message appeal choices,
Elaboration likelihood model,
Elaboration likelihood model rout...
32  cards
5.1. Message Execution I: Comparative Ads
Comparative advertising,
History comp ad,
Kinds of comparative approaches
11  cards
5.2 Message Execution II: Collaborations & Pop-Ups Week 5.2. Message Execution II: Collaborations & Pop-Ups
Types of collaborations,
Functions of collaborations,
Collaborations examples
10  cards
7.1. Media Planning I
Con tv,
Pro tv,
Ppl and virtual ad sales continue...
17  cards
7.2. Media Planning II
Evaluating media effectiveness reach,
Factors determining reach,
The in sufficiency of relying on ...
56  cards
9.1. PR, Publicity, & Sponsorship
Pr,
Pr department perspective,
Marketing public relations
26  cards
9.2. Direct Marketing & Personal Selling
Direct marketing,
Direct marketing consists of,
Direct marekting categories
24  cards
10.1. Sustainability in IMC
Plastic pollution facts,
Possible solutions,
Replace examples
14  cards
10.2. Sensory Communication
Sensory experience in consumption...,
Sensory experience in consumption...,
Sensory marketing five senses
19  cards
11.1. Consumer-Oriented Promotion I
Sales promotion defnition,
Trade promotion,
Consumer promotion
34  cards
11.1. Consumer-Oriented Promotion II
Sampling,
Sampling works best when,
Types of sampling
36  cards
11.2. Trade-Oriented Promotion
Push strategy,
Pull strategy,
Trade promotions
25  cards

More about
Advertising Management

  • Class purpose General learning

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