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Decks in this class (5)
Chapter 1
What does a good decision require 1,
What is good decision making esse...,
What does the marketing decision ...
46
cards
Chp 3
71-93
32
cards
Chapter 4
Define positioning 1,
Why do firms need a more well con...,
Why do firms seek a focused marke...
24
cards
Chapter 2
Define customer value assessment 1,
Define customer valuation 2,
What is a product or offering in ...
51
cards
Chapter 7
What are the 4 ps 1,
Define advertising direct marketi...,
What are the interactions markete...
44
cards
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AFM 207
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