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Applied Qualitative Studies

This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

By: Sofia Vilares
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Decks in this class (8)

Market Research
Market research,
Problem identification,
Problem solving
20  cards
Marketing Research Data
Secondary data,
Secondary data,
Qualitative research procedures
8  cards
Descriptive Research
Descriptive research design methods,
Factors to consider when choosing...,
Observation analysis different de...
7  cards
Causal Research
Conditions of causal research,
Experimental design method,
Validity in experimentation
3  cards
Measurements & Scaling
Scale characteristics,
Measurement vs scaling,
Primary scales of measurement
16  cards
Building Questionnaires
Steps involved in building a ques...,
Interviewing method,
Overcoming unwillingness to answer
6  cards
Sampling
Sampling,
Sampling techniques,
Non probability vs probability sa...
3  cards
Fieldwork
Steps involved in fieldwork,
Supervising field workers,
Validating field work
4  cards

More about
Applied Qualitative Studies

  • Class purpose General learning

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