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Decks in this class (12)
Chapter 1 - Understanding Business Marketing
What is the main difference betwe...,
Which are the main characteristic...,
Which are the cara
16
cards
Chapter 2 - Buyer's Behaviour
On what base does a b2b client us...,
How can we differentiate differen...,
What does it mean
15
cards
Chapter 3 - Understanding B2B relationships and network
On what is a business relationshi...,
Which are the 3 types of uncertainty,
What is the central role of busin...
11
cards
Chapter 4 - Responsible B2B strategy
What is the marketing strategy ge...,
Which are the dimensions of strategy,
What does it mean strategy as a plan
11
cards
Chapter 5 - Researching in B2B market
What is marketing information system,
How it s composed marketing infor...,
How is it possible to assess the ...
11
cards
Chapter 6 - Segmentation
What is a market segment,
What is market segmentation,
What are segmentation bases and w...
12
cards
Chapter 7 - Market communication
Why is market communication impor...,
How to build a strong brand,
What corporate identity refers to
8
cards
Chapter 8 - Relationship communication
What is relationship communication,
What are the direct marketing tools,
What are the personal sales activ...
18
cards
Chapter 9.1 - Relationships portfolio and Key Account Management
What is a client portfolio,
Which are the strategic options t...,
What does build mean
22
cards
Chapter 9.2 - KAM
Who is the key account manager an...,
Why is the kam important,
How to understand if a client nee...
5
cards
Chapter 10 - Managing product offering
What does it mean to manage produ...,
What is a solution,
Why to bring solution instead of ...
16
cards
Chapter 11 - Routes to market
Which are the main strategies to ...,
Explain omnichannel,
Explain multichannel
9
cards
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B2B
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