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Deleted Deleted
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Decks in this class (12)
Chapter 1 - Understanding Business Marketing
What is the main difference betwe...,
Which are the main differences be...,
Which are the characteristics of ...
16
cards
Chapter 2 - Buyer's Behaviour
On what base does a b2b client us...,
How can we differentiate differen...,
What does it mean the nature of t...
15
cards
Chapter 3 - Understanding B2B relationships and network
On what is a business relationshi...,
Which are the 3 types of uncertai...,
What is the central role of busin...
11
cards
Chapter 4 - Responsible B2B strategy
What is the marketing strategy ge...,
Which are the dimensions of strat...,
What does it mean strategy as a p...
11
cards
Chapter 5 - Researching in B2B market
What is marketing information sys...,
How it s composed marketing infor...,
How is it possible to assess the ...
11
cards
Chapter 6 - Segmentation
What is a market segment 1,
What is market segmentation 2,
What are segmentation bases and w...
12
cards
Chapter 7 - Market communication
Why is market communication impor...,
How to build a strong brand 2,
What corporate identity refers to 3
8
cards
Chapter 8 - Relationship communication
What is relationship communication 1,
What are the direct marketing too...,
What are the personal sales activ...
18
cards
Chapter 9.1 - Relationships portfolio and Key Account Management
What is a client portfolio 1,
Which are the strategic options t...,
What does build mean 3
22
cards
Chapter 9.2 - KAM
Who is the key account manager 1,
Why is the kam important 2,
How to understand if a client nee...
5
cards
Chapter 10 - Managing product offering
What does it mean to manage produ...,
What is a solution 2,
Why to bring solution instead of ...
16
cards
Chapter 11 - Routes to market
Which are the main strategies to ...,
Explain omnichannel 2,
Explain multichannel 3
9
cards
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B2B
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