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Gwyn A Scalet
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Decks in this class (18)
Chapter 1
What is marketing,
What is value,
What are the 4 p s and what do th...
9
cards
Chapter 2
What are the 3 components of a ma...,
What are the 4 macro strategies t...,
What are the 5 steps of creating ...
10
cards
Chapter 3
What is the 4e framework of digit...,
What are the 7c s of online marke...,
What are the 5 drivers of social ...
6
cards
Chapter 4
What is the difference between co...,
What are stakeholders,
What are the 4 steps for the ethi...
4
cards
Chapter 5
What are the 3 factors in consume...,
What are the 6 macro environmenta...,
3
cards
Chapter 6
What are the 2 primary categories...,
What are the 4 key factors that i...,
What is an attitude
6
cards
Chapter 7
What is derived deman,
What are the 4 types of business ...,
Explain the buying center and the...
5
cards
Chapter 9
What are the 5 steps of the stp p...,
What are the different ways firms...,
What are the 5 criteria for targe...
8
cards
Chapter 10
What is the market research proce...,
What is the difference between ma...,
What is the difference between pr...
8
cards
Chapter 11
What are the 3 components of a pr...,
What are the 4 types of products,
What is the difference between a ...
9
cards
Chapter 12
What are the 5 reasons why firms ...,
Explain the diffusion of innovati...,
What are the 4 factors that affec...
7
cards
Chapter 13
What is the difference between se...,
What are the 4 factors that diffe...,
What are the 3 additional p s in ...
8
cards
Chapter 14
What are the 5 critical component...,
What are the 4 pricing orientatio...,
What are the 3 factors that influ...
14
cards
Chapter 15
What is supply chain management,
What is the difference between di...,
What are the 3 channel members an...
10
cards
Chapter 16
What are the 3 considerations whe...,
What are the 3 levels of distribu...,
How do we categorize the differen...
7
cards
Chapter 17
Explain the communication process,
What is the aida model,
What is the lagged effect
13
cards
Chapter 18
What are the 7 steps of an advert...,
What is the difference between a ...,
What are the 2 main types of appeals
11
cards
Chapter 19
What are the 4 reasons why many p...,
What are 3 ways that salespeople ...,
What are the steps of the persona...
13
cards
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BA 390 Final
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