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Gundo M
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Decks in this class (8)
Chapter 1: Buying, Having and Being: An Introduction To Consumer Behavior
Define consumer behavior 1,
Name two consumer entities 2,
Explain how consumer behavior is ...
20
cards
Chapter 2: Consumer Ethics, The Marketplace and The Planet
Define business ethics 1,
What is a pestle analysis 2,
What are the aspects of the polit...
9
cards
Chapter 3: Perceiving and Making Meaning
Define sensation 1,
Define perception 2,
Define sensory marketing 3
11
cards
Chapter 4: Learning, Remembering, and Knowing
What is learning 1,
What is incidental learning 2,
Explain the learning theories 3
25
cards
Chapter 5: Motivation
Define motivation 1,
Motivation can be ____ and ____ 2,
Explain metamotivation 3
27
cards
Chapter 6: Attitudes And How To Change Them
Define attitude 1,
Define attitude object 2,
What is the functional theory of ...
32
cards
Chapter 7: Deciding
What are the steps in the rationa...,
What is an evaluative criteria 2,
What is a determinant attribute 3
12
cards
Chapter 8: Buying, Using and Disposing
What are factors affecting the pr...,
Hedonic shopping motives include 2,
Explain retail theming 3
10
cards
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BMAR 316
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