This class was created by Brainscape user L B. Visit their profile to learn more about the creator.
By:
L B
- decks
- flashcards
- learners
Decks in this class (20)
1 - Introduction To Branding
Brands 1,
Marketing philosophies 2,
Products vs brands 3
11
cards
2 - What is Brand Equity
Brand equity 1,
Differential effect 2,
Consumer response 3
23
cards
3 – Building Brand Equity I: Brand Elements and Marketing Programs
Brand positioning 1,
Brand positioning considerations 2,
Points of parity 3
17
cards
4 – Building Brand Equity II: Communications
Integrated marketing communicatio...,
Contribution of imc to brand equi...,
Marketing communication effective...
18
cards
5 – Building Brand Equity IV: Secondary Elements
Leveraging secondary associations 1,
Company 2,
Sources of corporate associations 3
19
cards
6 – Measuring Sources of Brand Equity
Qualitative research 1,
Free associations 2,
Projective techniques 3
27
cards
7 – Sustaining Brand Equity I: Implementation
Brand portfolio 1,
Brand architecture 2,
Brand product matrix 3
37
cards
8 – Sustaining Brand Equity II: Extending Brands
Brand extension 1,
Line extension 2,
Category extension 3
12
cards
9 – Sustaining Brand Equity III: Management
Reinforcing brands 1,
Maintaining brand consistency 2,
Protecting sources of brand equity 3
16
cards
10 – Cause Related Marketing & Brand Crisis Management
Cause related marketing 1,
Advantages of cause related marke...,
Do s and don ts 3
8
cards
Module 1
A brand defined by the american m...,
Many practicing managers refer to...,
The difference between ama s bran...
104
cards
Module 2
Cbbe 1,
Customer based brand equity 2,
When does a brand have positive c...
131
cards
Module 3
Positioning means 1,
_ _ is at the heart of marketing ...,
Who said act of designing the com...
116
cards
Module 4
Brand elements 1,
The main brand elements are 2,
Criteria for choosing brand eleme...
133
cards
Module 6
Brands themselves may be linked t...,
In effect the brand borrows brand...,
Secondary sources of brand knowle...
66
cards
Module 7
Virtually every marketing dollar ...,
Some observers believe that up to...,
Marketers must go beyond roi meas...
58
cards
Module 8
Qualitative research techniques o...,
Qualitative research techniques c...,
Qualitative research techniques i...
73
cards
Module 9
If this business were split up i ...,
Seven important customer related ...,
Methods of measuring sources of b...
73
cards
Module 10
Branding strategy is critical bec...,
Two important strategic tools tha...,
Brand architecture defines both 3
115
cards
Module 11
New products brand extensions 1,
Ansoff s growth share matrix 2,
When a firm introduces a new prod...
47
cards
More about
Branding
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study L B's Branding flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
BRAND/Generic
- 17 decks
- 556 flashcards
- 1 learners
Decks:
Top 400 Drugs, Diabetes B G Insulin, Antibiotics B G, And more!
Pharmacy Tech Medication Brands
- 29 decks
- 866 flashcards
- 47 learners
Decks:
Brand To Generic A Medication Top 200, Treatment A Medication Top 200, Brand To Generic B Medication Top 200, And more!
