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BU325 Final

This class was created by Brainscape user reese cerkownyk. Visit their profile to learn more about the creator.

By: reese cerkownyk
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Decks in this class (18)

Ch 1 - Overview of Marketing
Marketing 1,
How marketing provides value 2,
Key aspects of marketing 3
28  cards
Ch 2 - Developing Marketing Strategies and a Marketing Plan
Marketing strategy 1,
Sustainable competitive advantage 2,
Developing customer value 3
30  cards
CH 3 - Analyzing the Marketing Environment
Microenvironmental factors 1,
Company capabilities 2,
Competition 3
21  cards
Chapter 4 - Consumer Behaviour
Consumer decision process 1,
Need recognition 2,
Functional needs 3
50  cards
Chapter 6 - Segmentation, Targeting, and Positioning
Stp steps 1,
Step 1 establish overall strategy...,
Step 2 segmentation bases 3
34  cards
Chapter 7 - Marketing Research
Marketing research 1,
The marketing research process 2,
Step 1 define the research proble...
37  cards
Chapter 8 - Developing New Products
Product 1,
Why do firms create new products 2,
Reasons for innovation 3
46  cards
Chapter 9 - Product, Branding, and Packing Decisions
Complexity of products 1,
In the complexity core customer v...,
Associated services or augmented ...
53  cards
Chapter 10 - Services: The Intangible Product
Customer service 1,
Services marketing differs from p...,
Four i s 3
39  cards
Chapter 11 - Pricing Concepts and Strategies: Establishing Value
The importance of pricing 1,
Perception of price 2,
The 5 c s of pricing 3
74  cards
Chapter 12: Distribution Channels
Distribution channel 1,
Supply chain management 2,
Supply chain suppliers and produc...
48  cards
Chapter 13 - Retailing and Omnichannel Marketing
Retailing position in supply chain 1,
Retailing 2,
Factors for establishing a relati...
42  cards
Chapter 14 – Integrated Marketing Communications
Integrated marketing communicatio...,
Three components of imc 2,
Communicating with consumers 3
65  cards
Appendix 14A: Digital Marketing: Online, Social, & Influencer Marketing
The 4e framework for social media 1,
Excite 2,
Educate 3
12  cards
Chapter 15 - Advertising, Sales Promotions, and Personal Selling
The aida model 1,
Attention 2,
Aided recall 3
45  cards
Chapter 16: Global Marketing
Globalization 1,
Assessing global markets pest 2,
Tariffs duty 3
38  cards
Chapter 17 - Ethics and Socially Responsible Marketing
Business ethics 1,
Marketing ethics 2,
Marketing societal issues 3
21  cards
Chapter 5 - Business-to-Business Marketing
Business to business marketing 1,
Manufacturing 2,
Service 3
35  cards

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BU325 Final

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