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Percy Land
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Decks in this class (10)
Perception - week 2
What is the difference between se...,
Why is perception important in ma...,
What are the three stages of the ...
33
cards
Week 3 - Learning and Memory
What is learning in consumer beha...,
What is incidental learning 2,
What is behavioural learning theo...
42
cards
Week 4 - Motivation and Affect
What is motivation in consumer be...,
What is the difference between ne...,
What are biogenic needs 3
38
cards
Week 5 - The Self
What is self concept 1,
What is self esteem 2,
What is the difference between ac...
34
cards
Week 6 -Personality, Lifestyle, Values
What is personality in consumer b...,
What are the three components of ...,
What does motivational research a...
33
cards
Attitudes, Attitude Change, and communicaiotn Ch 7 and 8
What is an attitude in marketing 1,
What is an attitude object ao 2,
What are the main attitude format...
32
cards
Individual Consumer Decision Making Ch 9
What is a decision in consumer be...,
What are key questions in consume...,
What are the five historical view...
37
cards
Group Influence Social Media Networks Ch 10
What is a social network 1,
What are the benefits and costs o...,
What is a reference group 3
40
cards
Buying, Using and Disposing Ch. 11
What are situational effects on c...,
What is situational self image 2,
What is the day reconstruction me...
34
cards
Income, Social Class, and Family Structure
How does income influence consume...,
What is discretionary income 2,
What are the walmart consumer seg...
34
cards
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BUS 347
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