This class was created by Brainscape user keira edginton. Visit their profile to learn more about the creator.
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keira edginton
- decks
- flashcards
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Decks in this class (40)
-the market-
What is a niche market,
Adv of targeting a niche market,
Disadv of targeting a niche market
9
cards
-market research-
What is market research,
What is product orientation,
What is market orientation
3
cards
-market positioning-
What is market positioning,
What is a market positioning map,
Adv of positioning maps
6
cards
-supply and demand-
What is demand,
What is the demand curve,
Causes for changes in demand
7
cards
-markets and equilibrium-
What is market equilibrium,
Why happens to market equilibrium...,
What happens to market equilibriu...
5
cards
-price elasticity of demand-
Ped formula,
If ped is less than one is it ine...,
If ped is more than one is it ine...
4
cards
-income elasticity of demand-
Ied formula,
If ied is more than one is it ine...
2
cards
-product life cycle and portfolio-
What is the product life cycle,
What are the five stages of the p...,
What are some extension strategie...
17
cards
-product/service design-
What is product design,
What is function,
What are the aesthetics
5
cards
-branding/promotion-
What is a brand,
Adv of effective branding,
What are the types of brand
19
cards
-pricing strategies-
What are pricing strategies,
When setting a price what can a b...,
What is cost plus pricing
12
cards
-distribution-
What is distribution,
What is a distribution channel,
What are the four intermediaries
12
cards
-approaches to staffing-
What is staff as an asset,
What is staff as a cost,
Adv and disadv of staff as an asset
8
cards
-recruitment, selection and training-
0
cards
-organisational design-
0
cards
-motivation in theory and practise-
0
cards
-leadership-
0
cards
-role of an entrepreneur-
0
cards
-entrepreneurial motives/ characteristics-
0
cards
-business objectives-
0
cards
-forms of a business-
0
cards
-business choices-
0
cards
-moving from an entrepreneur to a leader-
0
cards
-internal finance-
Def of internal finance,
Types of internal finance for sta...,
Why is finance needed for a start...
11
cards
-external finance-
0
cards
-liability-
0
cards
-planning-
0
cards
-sales forecasting-
0
cards
-sales, revenue and costs-
0
cards
-breakeven-
0
cards
-budgets-
0
cards
-profit-
0
cards
-liquidity-
0
cards
-business failure-
0
cards
-production, productivity and efficiency-
0
cards
-capacity utilisation-
0
cards
-stock control-
0
cards
-quality management-
0
cards
-economic influences-
0
cards
-legislation-
0
cards
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business
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